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Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.

Jaguar Land Rover calling in 100k vehicles in three separate campaigns

Jaguar Land Rover is recalling an estimated 104,114 vehicles in three separate campaigns in cooperation with the National Highway Traffic Safety Administration. The largest of them affects Range Rovers made between April 15, 2005, and September 4, 2012, covering 74,648 units in America from the 2006 to 2012 model years. In those affected vehicles, the front brake hose could rupture, leaking brake fluid and decreasing the capability of the brakes to, you know... stop the vehicle. In a similar but separate recall, subsequent Range Rovers from the 2013 and 2014 model years (manufactured between August 16, 2012, and January 8, 2014) are also being recalled for a brake issue – this time due to the incorrect routing of the brake vacuum hose. The issue could wear down the hose and disable the power assist, again impeding the brakes from properly functioning. This second recall also affects the 2014 Range Rover Sport (specifically those manufactured between May 7, 2013, and January 8, 2014), affecting 24,679 units between both models across the United States. A third smaller recall concerns the 2012-2015 Jaguar XK – namely those built between March 4, 2011, and March 20, 2014. This campaign involves the front side parking lamps, which might switch off after about five minutes, in contravention of federal standards. As such, an estimated 4,787 units are being called in. In all three cases, owners of the affected vehicles can expect to hear from their local dealer to arrange to bring in their wayward British luxury vehicles to have the relevant issue fixed. RECALL Subject : Front Brake Hose(s) may Rupture Report Receipt Date: JAN 27, 2015 NHTSA Campaign Number: 15V039000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 74,648 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America, LLC (Land Rover) is recalling certain model year 2006-2012 Land Rover Range Rover vehicles manufactured April 15, 2005, to September 4, 2012. One or both of the flexible front brake hoses may rupture causing loss of brake fluid. CONSEQUENCE: If one or both of the flexible brake hoses fails, the vehicle may require a longer distance to stop, increasing the risk of a crash. REMEDY: Land Rover will notify owners, and dealers will replace the left and right front brake hoses, free of charge. The recall is expected to begin March 13, 2015. Owners may contact Land Rover customer service at 1-800-637-6837.

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.