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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar Land Rover says key models in short supply, some have six-month wait lists

Care for a bit more proof that the Jaguar Land Rover portfolio of vehicles is the best it's ever been? Well, the Indian-owned pair of brands saw a record year in 2013, while 2014 has seen a 14-percent increase in sales. The crazy thing is, though, is that figure could be even higher, provided the company had the production capacity.
JLR is running a six-month waiting list on two of its most popular models, the Range Rover Sport (above) and Range Rover. According to Mark White, the company's chief technologist for body engineering, the blame can be placed on the paint shop at the company's Solihull factory, in the UK.
"We will probably max out the paint shop before we max out the body shop. Putting the second body shop in has given us the flexibility to ebb and flow the different models that go through there and meet the capacity demands we've got," White told Automotive News. "However, you always hit a bottleneck somewhere. And the paint shop is probably going to be the next biggest obstacle."

Jaguar Land Rover says half its models will be hybrids or all-electric by 2020

Neither Jaguar nor Land Rover has ever been mistaken for big-time green-car brands, but their parent company is trying to change that. Jaguar Land Rover looks to have as many as half of its models be of the hybrid, plug-in hybrid, or battery-electric variety by 2020, CEO Ralf Speth said at the Los Angeles Auto Show last week. Speth made the announcement while showing off the I-Pace concept compact crossover. The green-car expansion would mark a natural extension of Jaguar Land Rover's decision last year to double the headcount in its advanced-engineering department. As for the five-seat I-Pace, that model will be Jaguar Land Rover's first production electric vehicle when it starts sales in 2018. The car will have a 90-kilowatt-hour lithium-ion battery pack that will deliver a single-charge range of about 220 miles. Boasting more than 400 horsepower, the car will also be able to go from 0 to 60 miles per hour in about four seconds. What's also notable is that Jaguar says the model has been designed to be an electric vehicle from the ground up, and hasn't been converted from the platform of an existing model. Of course, Jaguar late last year said it would enter a team in the FIA Formula E electric-vehicle open-wheel racing circuit, so the British badge has made recent noise about upping its green-car quotient. As for the I-Pace, the automaker hasn't revealed pricing on the model, but it's safe to say that it will be quite high. Check out a three-minute video of Speth's presentation here. Related Video: