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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Lamborghini confirms Urus SUV will be its only plug-in hybrid

According to Autocar, we'll be seeing the first production hybrid Lamborghini soon. The publication reports that Lamborghini's research and development chief, Maurizio Reggiani, confirmed that the Urus SUV will be offered with a plug-in hybrid powertrain. This would also makes sense considering former Lamborghini CEO Stephen Winkelmann's statement that if the company ever produced a hybrid, the Urus would be "the logical place for it to launch." Aside from this, Reggiani revealed nothing more about the gas-electric Urus. Reggiani did, however, provide some insight to Autocar into Lamborghini's powertrain decisions. He told the publication that the Urus's already confirmed twin-turbo V8 was chosen because of a need for torque in an SUV. With this in mind, it will be interesting to see what the company does with the hybrid since a big enough electric motor (or motors) could provide a remarkable amount of torque and, in turn, some impressive performance figures. Lamborghini has even shown this potential in the Asterion concept, which produced 910 horsepower from a 5.2-liter V10 and three electric motors. Of course we'd expect an Urus hybrid to be much less potent and probably connected to a version of the turbocharged V8. Reggiani also told Autocar that, just as the Urus has specific powertrain needs, the supercars do as well. He said that the company has no intention of adding turbocharging to any of its cars. On this subject, he told the publication, "A supercar is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder." It will be interesting to see how long people like Reggiani can keep turbocharging and hybrid assistance out of the sports cars in the face of stricter emissions targets. He hints that future advancements in weight reduction and other areas may be key to that. It's certainly nice to hear that there are people at Lamborghini that still value the subjective aspects that make sports cars great. It's also news that's sure to put fans of Lamborghini's classic, naturally aspirated sports cars at ease. Related Video: