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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Meet the Lamborghini Hurac'an LP 610-4

The "610" in the Huracán's designation is the amount of power this new supercar packs.
This holiday season, Lamborghini has a very special gift for automotive enthusiasts - the all-new Huracán LP610-4, also known as the long-awaited replacement for the Gallardo.

Lamborghini unveils Egoista Concept for selfish supercar owners

Does the mere desire to own a ridiculously high-performance and stupendously expensive supercar automatically make its prospective owner a little selfish? Not necessarily, but if said supercar has just one seat, a case could certainly be made that its megalomaniacal owner simply doesn't want to share the experience with his friends...
For such an owner, Lamborghini has presented the Egoista Concept - perhaps fittingly, the car was unveiled at a private 50th birthday party that the automaker seems to have thrown for itself. From what we can glean without any official announcement from Lamborghini to go by, the Egoista Concept has room for a single occupant, is powered by a 5.2-liter V10 engine and boasts styling said to be inspired by an Apache helicopter.
While we eagerly await more details from Lamborghini, we suggest you click on the image above to view the Egoista in high resolution. With just one angle to go by, we can't really offer much commentary on its design, other than to say it joins the Veneno as one of the more memorable self-given birthday presents in recent memory.