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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

2016 Lamborghini Huracan LP 610-4 Spyder First Drive

Convertibles get a bad rap when it comes to performance cars. Once, a lack of a roof meant extra performance. Now it means added weight and loss of structural rigidity. This stigma even applies to supercars, maybe more so. In the case of Lamborghini, the Huracan LP 610-4 Spyder is the "lifestyle" version. Which is silly, but doesn't diminish the appeal. Essentially, the Spyder is a Huracan with a fabric roof. Same 602-horsepower V10 inches behind the cabin, same hybrid aluminum-and-carbon-fiber construction, and same all-wheel-drive (though updated across the line for 2016). The performance compromise is a mere one mile per hour drop in top speed, and two-tenths of a second slower claimed 0-62 mph time of 3.4 seconds. (We suspect this is generously slow, to protect the egos of coupe owners). All told, the Spyder adds about 220 pounds in curb weight versus the coupe (Italian "dry" weight numbers are notoriously optimistic, so take the 3,650-pound Spyder claim with a grain of salt). The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. In detail, the conversion in making the Huracan convertible is extensive. The roof itself is three layers of fabric, with a middle rubberized ply to cut down on interior noise. The design brief was to maintain the Huracan's hexagons-gone-wild theme with the top up and down. Spend 17 seconds waiting for the fully automatic top to lower, and the shape retains the coupe's motif. Part of the top's electronic ballet is a pair of flaps that extend out to preserve the shape of the B-pillar. Those flaps also feature narrow slits that smooth the wind along the side of the car, reducing turbulence near the driver's and passenger's ears. Additional side deflectors keep more wind away from your head. And with the top down the rear window's maximum height is restricted to prevent it from catching air. The aerodynamic management on the Spyder is so good that the 201-mph top speed is valid with both the top up and retracted. Suck on that, coupe aficionados. The Huracan's performance is so ridiculous that few can explore the margin between the two bodystyles. In any case, we didn't get much chance to stretch the Huracan's legs on our press drive in Miami, due a torrential downpour and the fact that South Florida is a terrible place for driving. Maybe that's where the "lifestyle" portion comes in, because Miami is a fantastic town for flaunting wealth.

Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.