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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

2018 Lamborghini Huracan Performante Second Drive | The Lambo of the moment

Down the front straight, past the pits, over the start/finish line, sixth gear at 140 mph. Suddenly, the shrieking wail of the 2018 Lamborghini Huracan Performante's mid-mounted V-10 and hits me right between the eyes. It's an easy shot, since I'm wearing an open-face helmet. Speed is not a problem for the Performante. This new lighter and more powerful version of the Huracan is the best-performing Lambo of all time. It just set the new production-car record around the Nurburgring Nordschleife of 6 minutes, 52.1 seconds. That's 35 seconds quicker than the standard Huracan. And Lambo says it can accelerate from 0 to 62 mph in 2.9 seconds, which is as quick as the Aventador S. Its 202-mph top speed still lags the top end of the V-12-powered Aventador by 15 mph, but does it really matter? Completely flat, smooth as glass and just 1.8 miles around, Thermal's South Palm Circuit isn't exactly the Nordschleife, but the bathrooms are much fancier. Built in 2014, the luxurious Thermal Motorsports Club outside of Palm Springs, Calif., is an ideal facility for us to taste the 2018 Huracan Performante. If owners of the $274,390 supercar want a safe and controlled environment to wring out their new toy, chances are it will be at private amusement parks such as this. In the age of twin-turbos, the Huracan's naturally aspirated V10 is a (glorious) anachronism. In the Performante, it has been cranked up to 640 hp at 8,000 rpm and 442 lb-ft of torque at 6,500 rpm, a 30-hp and 40-lb-ft increase over the standard all-wheel-drive model, and it's all above 6,000 rpm. Displacement remains 5.2 liters, but Lambo's engineers added lighter titanium intake valves, more aggressive camshafts, a less-restrictive air intake and a lighter freer-flowing exhaust system. The engine's compression ratio remains a stratospheric 12.7:1, and it runs into a very aggressive rev limiter at 8,500 rpm. The Performante is 88 pounds lighter than the standard Huracan Coupe thanks to liberal use of the company's patented Forged Composite, which it calls the lightest, strongest and most innovative material ever used by Lamborghini. Chopped fibers embedded in a matrix of resins, it's sort of like carbon fiber 2.0, although its finish looks like high-tech camo with golden flecks. It's all over the Performante, including its massive rear spoiler, rear bumper and diffuser, front spoiler and its engine cover, which weights 21 percent less than the piece it replaced.

Volkswagen Group's Vision 2030 strategy could bring revolution to the brands

One would expect a corporate plan called "Vision 2030," looking 11 years ahead through wildly tumultuous times, to involve great change and numerous forks in numerous roads. According to Automobile's breakdown of Volkswagen's path forward, though, the plans contain some lurid potential surprises. The ultimate aim is return on investment, and that means ruthless reorganization of a conglomerate with eight primary car brands, two car sub-brands, and Ducati motorcycles. The first two Vision 2030 cornerstones Automobile mentions are near boilerplate: Production network restructuring, and "streamlining of key technologies." The latter two are the ones that could upend what we know as the Volkswagen Group: focusing on the Group's core brands — meaning Audi, Porsche, and VW — and transitioning to EVs, autonomy, and other mobility solutions. Based on the report, a quote from Audi's CTO referring to the Audi brand could cover how the Group plans to handle all of its brands: "We need to find a sustainable solution for the indefinite transition period until EVs eventually take over." The boutique divisions adjacent to carmaking, Ducati and Italdesign, look likely to be spun off. For the halo car brands — Bentley, Bugatti, and Lamborghini — apparently shareholders want double-digit returns on investment, and the trio doesn't have long to hit the target. One eyebrow raiser is when the report states, "Bugatti is tipped to be gifted to [ex-VW Group Chairman] Ferdinand Piech." Piech fathered the Veyron during his tenure at VW, and it was thought he commissioned the La Voiture Noire, but he's lately stepped so far back from VW that he sold all his shares in the Group. Automobile quoted a senior strategist as saying of money-losing Bentley, "Why invest on a backward-looking enterprise when you can support a trendsetter? A proud history and excellent craftmanship alone don't cut it anymore." We guess no one at Ferrari, McLaren, or even Porsche got that memo. Bentley is reportedly close to being put in time out, and if brand CEO Adrian Hallmark can't right the Crewe ship, the hush-hush Plan B is to prop the Flying B up enough to lure a buyer. As for Lamborghini, caught between two masters at Audi and Porsche, even record-breaking numbers at the Italian supercar maker barely staved off sacrilege. It's said that VW brand CEO Herbert Diess considered putting a 5.0-liter Porsche V8 into the Aventador successor.