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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Huracan races Su-30 jet in Russia

We've seen it time and time again, but we never seem to get tired of it. We are referring, of course, to races between supercars and fighter jets. The time-honored tradition has seen a Lamborghini Reventón take on a Panavia Tornado, an SRT Viper line up alongside an F-16, even a Red Bull F1 car tackle an F/A-18 Hornet. But now it's time for the new Lamborghini Huracán to take its turn. And since this contest takes place in Russia, its rival is none other than the Sukhoi Su-30 Flanker-C, the two-seat version of the earlier Su-27 and one of the most advanced aircraft to come out of the Soviet Union.
Now there are, of course, many ways to set up a race between car and jet, but for this one, the organizers had the competitors line up on the runway, accelerate past a marker (at which point the jet is already in the air), turn around and return. We'll let you watch the video for yourself to see which won, but either way, there can be little question that the Su-30 and the latest Lamborghini are two of the most formidable performance machines ever devised.

Lamborghini: We did not cheat on Nurburgring record

"Why would we [cheat]? We have all the data, all the GPS data. It's verified. It's already verified." – Lamborghini CEO Stefano Domenicali Lamborghini is doubling-down on the legitimacy of the Huracan Performante's production-car record at the Nurburgring. The Italian supercar maker should have been on a high when it launched its Huracan Performante at the Geneva Motor Show, but it was instead forced to defend the 6:52.01 lap time on the Nurburgring's Nordschleife circuit in the wake of criticism. Skeptics suggested the footage had been sped up from a rate of 24 frames per second to 25, arguing the 'authentic' lap time would have been closer to 7:08. James Glickenhaus, the owner of ultra-low volume supercar maker Scuderia Cameron Glickenhaus, even called for the circuit to hold a special day to verify production car lap times. View 12 Photos "Why would we [cheat]?" Lamborghini CEO Stefano Domenicali asked incredulously. "We have all the data, all the GPS data. It's verified. It's already verified. "The simulation we did before we did the lap was already better than the previous time [set by Porsche's hybrid supercar, the 918 Spyder]. "What we saw was the great potential of active aerodynamics. The Nurburgring is a lot of partial throttle and long corners. The SV [Aventador] was for sure faster on the straight, but the lap [by the Performante] was all recorded." A Lamborghini spokesman suggested the entire controversy was rooted in "one blogger's business model [of] paying for clicks." Audi Sport development head, Stephan Reil, also weighed in during last week's Audi RS3 launch, insisting Lamborghini would have had no reason to cheat at anything and that its active aerodynamics would have more than made up for any power shortfalls. Audi is a sister brand of Lamborghini under the ownership of Volkswagen Group. "We also know that architecture well [the Huracan shares its architecture with Reil's R8]. We know what it's capable of," Reil said. "The Performante 'Ring time is absolutely credible. Active aero makes a huge difference. "We did a TT production racer for the 'Ring with about 380 horsepower and gave it maximum wing. It was so slow down the straight that everybody passed it, but the overall lap time was very, very fast. Much faster than without the aero downforce.