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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Lamborghini Aventador SV Roadster confirmed

At the Goodwood Festival of Speed over the weekend, Lamborghini CEO Stephan Winkelmann confirmed the arrival of the Aventador LP750-4 Superveloce Roadster. The news puts a bow on a gift we already expected, having seen the superfast roadster gussied up like a Swedish rally car during testing in the Arctic. Assuming you're tall enough to ride the ride, you'll get 740-horsepower from its 6.5-liter V12 in a body that's lighter by 110 pounds versus the more mundane (we use that term loosely, of course) LP 700-4. Production will be limited to 500 units, undercutting production of the Superveloce coupe by 100 units, and the dealer order lines have officially opened. Speaking of which, all 600 coupes have already been sold, each one listing at $493,095. The roadster will surely be more dear. The press release below has the official words from the man himself. Goodwood Festival of Speed: Lamborghini confirms Roadster version of Aventador Superveloce Sant'Agata Bolognese/Goodwood, 29 June 2015 – Automobili Lamborghini has announced a roadster version of its Aventador LP 750-4 Superveloce. The roadster will be limited to 500 units. The Aventador Superveloce coupe version made its UK debut at Goodwood Festival of Speed this weekend, on display and running 'up the hill', with Lamborghini President and CEO Stephan Winkelmann in attendance. Speaking at Goodwood, Stephan Winkelmann confirmed production of the Superveloce Roadster. "The Aventador LP 750-4 Superveloce is the most pure, sports-oriented and emotional incarnation of a Lamborghini, and all 600 units have been sold, with first deliveries starting now. We will also produce a roadster version, which our dealers worldwide are now taking orders for." The Lamborghini Aventador LP 750-4 Superveloce was shown at Geneva motor show earlier this year. The Superveloce accelerates from 0 to 100 km/h (0-62 mph) in 2.8 seconds and reaches a top speed of more than 325 km/h (217 mph). Compared to the Aventador LP 700-4 the power output of the Superveloce has been increased by 50 hp and the weight reduced by 50 kg. Automobili Lamborghini S.p.A. Founded in 1963, Automobili Lamborghini is headquartered in Sant'Agata Bolognese, in North-eastern Italy. The Lamborghini Huracan LP 610-4, which made its world debut at the Geneva Motor Show in 2014, is the successor to the iconic Gallardo and, with its innovative technology and exceptional performance, it redefines the driving experience of luxury super sports cars.

Lamborghini's next limited-edition experimental supercar coming soon

Lamborghini plans to release a very limited-edition supercar, which is at the time of writing still unnamed. As the company's R&D director Maurizio Reggiani said to CarAdvice in an interview, "Soon we will present to our most important customers a new version of what we call a one-off." By "one-off," Reggiani says the company means a short run of experimental cars created to showcase a new design direction and to introduce new technology, like the Lamborghini Centenario did. Call the resulting supercar a sellable concept car, if you will. In the Centenario, Lamborghini brought out rear-wheel steering. The new car would show the design direction of the Aventador's eventual replacement. What's more, Reggiani expects the upcoming car to be sold out by the time it is announced, just as the Reventon and its roadster version, the Veneno and the Sesto Elemento did. " We will announce it with our loyal customers that wait for this, we don't need to do more, we arrive at the motor show and the production is already sold out." CarAdvice deduces that the new car will be announced at the Geneva Motor Show next March, where Lamborghini will also show the new Urus – which will break cover in December. It will be a plug-in hybrid with a twin-turbo V8 engine. When Reggiani discussed the Urus with Autocar in December, he said that Lamborghini will keep turbocharging out of its supercars; the Urus needs the grunt that turbos provide, but the supercars will need the responsiveness of a naturally aspirated engine. Whether the "one-off" series car will still be naturally aspirated remains to be seen.Related Video: