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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The Lamborghini Terzo Millennio is a brutally fantastic EV supercar concept

Lamborghini isn't known for bowing to convention. Ever since Ferruccio told Enzo Ferrari where he could stick his temperamental cars, and decided to build his own, it's been going its own way. This car, the Terzo Millennio ("third millenium"), built in collaboration with MIT, is very much a Lamborghini approach to the EV performance car. To begin with, it is obviously nothing else but a Lamborghini. Wild concept car touches aside, it's as wedgy and mean as anything to come out of Sant'Agata (and definitely anything to come out of Cambridge, MA!). There's some advanced tech here, too, as you might imagine with MIT's involvement. The most notable is the supercapacitor energy storage technology. Supercapacitors aren't ready for primetime yet, being very expensive and not quite as energy dense, although currently they're used in a few niche automotive applications. But MIT and Lamborghini want to produce one that'll work more like a main battery, but with greater ability to recharge and discharge quickly. That's ideal for brutal, explosive acceleration. If Lamborghini and MIT can make a breakthrough here, it'd let the decidedly conventional Lamborghinis of today (naturally aspirated, non-electrified) take a leap into the future on Lamborghini's own terms. The company is also exploring carbon composite batteries utilizing nanotechnology, which the company claims would reduce weight and increase the discharge capacity of the batteries. So, it seems, the Terzo Millennio might combine the two power storage technologies into the same drivetrain. Of course, like most modern Lamborghinis there's all-wheel drive, although it's in-wheel electric motor-based rather than the conventional mechanical type. It'd be easy enough to leave off the front motors for a Performante variant, perhaps. Or maybe in-wheel electric motors become the norm in the future. It's too early to tell; for now, this concept is AWD. The body is carbon fiber, and this concept previews some technology that can detect degradation in the carbon fiber early and potentially repair it with something called "nano-channels" utilizing a form of the technology that allows carbon composite materials to store energy. This technology deserves more explanation than we have room for here, and we'll get a deep dive on it as soon as we can. Lastly, Lamborghini wants a vehicle like the Terzo Millennio to sound like a Lamborghini. That won't be easy, since there's no V12 or V10 to be found.

Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.