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Lamborghini Aventador LP 750-4 SV Roadster drops its top at the Quail

The highly anticipated droptop version of the Lamborghini Aventador LP 570-4 SuperVeloce is here, debuting Friday at the Quail Motorsports Gathering as part of Monterey Car Week. The story here is pretty simple – take one Aventador SV and remove the roof – but the end result is a highly exclusive, truly outstanding supercar. "The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience," says Lamborghini boss Stephan Winkelmann. For the SuperVeloce, output is 6.5-liter V12 is increased to 750 horsepower, and dry weight is reduced 110 pounds, to 3,472, compared to the standard Aventador LP 700-4 Roadster. Hitting 60 miles per hour takes less than three seconds, and the roadster will top out at over 217 mph. Removing the roof is the same as the non-SV Roadster. There are two roof panels, each weighing 13 pounds, that stow nicely inside the luggage compartment. The power rear window goes down, as well, to let in all that awesome V12 Lambo growl. Only 500 examples of the Aventador SV Roadster will be made. The first cars will be delivered early next year, retailing for $530,075 in the United States. Of course, if you have the means, then by all means. Related Video: Lamborghini Aventador LP 750-4 Superveloce Roadster makes global debut in California, USA Sant'Agata Bolognese/Carmel, Calif. 14th August 2015 -- Automobili Lamborghini unveils the new Lamborghini Aventador LP 750-4 Superveloce Roadster in occasion of the Monterey Car week in California. The Roadster, presented at the famous event 'The Quail, A Motorsports Gathering', is available in a limited series of 500 units worldwide and is the first series- produced, open-top Lamborghini to bear the name Superveloce. ''The Superveloce is the purest, most sports-oriented and fastest series production Lamborghini ever. The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience,'' Stephan Winkelmann, President and CEO of Automobili Lamborghini said during the press conference at The Quail. As a member of Lamborghini's storied Superveloce family, the car offers greater performance with a power increase of 50 hp to 750 hp and a dry weight of 1,575 kg (3,472 lb), that is 50 kg (110 lbs) lighter compared to the Aventador LP 700-4 Roadster.

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.