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Lamborghini Aventador LP720-4 50 Anniversario Edition leaked

As part of the celebration of its 50th anniversary, Lamborghini has created a new version of its Aventador called the LP720-4 50 Anniversario Edition, and images of the black and yellow machine have leaked out online ahead of its official unveiling at the Shanghai Motor Show.
Looking past the bumblebee-spec paint, this Lambo will boast 710 horsepower - or 720 metric horses, which explains its mouthful of a moniker - to go along with an estimated 0 to 62 time of just 2.9 seconds and a top speed of 217 miles per hour. All that speed will be managed by a special carbon fiber aero kit that is reportedly 50 percent more efficient than before.
A report from Carscoops indicate that the Italian automaker will build 100 examples of this anniversary-edition Aventador, though how many of them will be painted in this arresting Giallo Maggio color we don't know. We expect all the details will be flowing forth soon enough, but until then, content yourselves with the high-resolution image gallery above.

Lamborghini's Huracan quicker than its costlier Aventador?

Car and Driver threw a leg over the Lamborghini Huracán and rode it hard all around the 16-turn Circuito Internationale Nardò, next to the banked oval that's brought us many a top-speed video. On the way to discovering the bull calf sweetly eclipses the Gallardo it replaces, CD also discovered that - comparing their own tests - it is faster from zero to 60 miles per hour than its paterfamilias, the Aventador.
Now, we should all know that 0-60 tests are an imprecise discipline, but CD's Eric Tingwall torched the sprint in the Huracán in 2.5 seconds - yes, faster than a whole lot of other very expensive super-coupes. In the magazine's last instrumented test of the Aventador Aaron Robinson ran 3.0 seconds, and for more Aventador perspective we can compare Motor Trend's 2.8 seconds, also scored at Nardo, Road & Track at 2.7 seconds and Lamborghini's estimated 0-62 mph time of 2.9 seconds. Any way you chop that up, 2.5 seconds beats it. A bit of a shock, then: Lamborghini lists the Huracán's 0-62 mph time as 3.2 seconds.
We'll get a more precise idea of the discrepancy when more tests come online, but for the moment - and in this one respect - we've got the $241,945, 602-horsepower Huracán showing its angry backside to the $397,500, 691-hp Aventador. Even if it remains true, though, we're not sure it matters; in a figurative case of Predator versus Alien, it's arguable that the only way to be wrong is not to own one.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.