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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Valentino Balboni launches Lamborghini parts company

After 40 years of helping Lamborghini develop some of the greatest supercars on the road, former test driver Valentino Balboni is going back to work. Balboni recently unveiled his own company, aptly named VB, which will specialize in aftermarket components for Lamborghinis. VB's first matter of business is to give Lamborghini's most hardcore supercar a better sound. Set to launch at the Concorso Italiano during this year's Pebble Beach Concours d'Elegance week, VB's first aftermarket part is a titanium exhaust system for the Lamborghini Aventador LP-750 SV. The titanium exhaust system weighs in at 13.8 pounds and is a bolt-on part that uses OEM mounts. Each exhaust system takes over 350 hours to make and will be limited to a production run of 30 units. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Pricing for the exhaust system hasn't been announced, but drivers with the means to pay hundreds of thousands of dollars for an Aventador SV should be able to afford some aftermarket goodies. Balboni has an extensive history with Lamborghini. After starting as a mechanic's apprentice, Balboni went on to become a test driver at Ferruccio Lamborghini's request. Before retiring in 2009, Balboni was said to have driven roughly 80 percent of the automaker's entire production. Lamborghini even named a supercar after him, the 2010 Lamborghini Gallardo LP550-2 Valentino Balboni, as a way of saying thank you. It looks like Balboni isn't done with Lamborghini, yet, and VB's titanium exhaust system for the Aventador SV should be an aural delight. Related Video: Featured Gallery VB Lamborghini Aventador SV Exhaust System Related Gallery Lamborghini Aventador LP 750-4 Superveloce: Geneva 2015 View 21 Photos News Source: Facebook, Valentino BalboniImage Credit: Valentino Balboni Auto News Aftermarket Lamborghini Performance exhaust system valentino balboni lamborghini aventador sv lamborghini aventador lp 750-4 superveloce

Lamborghini Asterion could still see showrooms

At the 2014 Paris Motor Show, Lamborghini CEO Stephan Winkelmann told Maxim after the introduction of the stunning Asterion hybrid, "I strongly believe that this is not a car that will be in production, and we will not do it." However, the Asterion concept came more than a year after Winklemann told that same magazine, at the 2013 Geneva Motor Show, that "Lamborghini was not interested in hybrids." He repeated the sentiment in Paris, saying, "We're still not interested." Well, someone at Lamborghini (or the Volkswagen Group?) does appear to be interested. The company's head of R&D, Maurizio Reggiani, told Autocar the story of the Asterion's development "started a couple of years ago" and is still being carried out in order to understand a real world hybrid application that would satisfy Lamborghini brand values – meaning electric assistance for a naturally aspirated engine with a high cylinder count. Reggiani never hints about the Asterion actually going on sale, but does tell Autocar, "The discussions inside Lamborghini now are about the potential cost of the car," and how it would be positioned. Having been told that it could sell for the price of the Aventador plus the hybrid drivetrain, Autocar figures an MSRP of 350,000 pounds ($551K US). The phrase "hybrid supercar" immediately brings three cracking coupes to mind, but the Asterion – were it to make production – wouldn't target that group; said Winklemann in that Maxim interview, "It's not meant to go on the racetrack. The acceleration is good, and the top speed, but in handling it would be out-beaten by the others. It's more a hyper-cruiser." We're fine with that, Mr. Winklemann – we think the Aston Martin Vanquish, Bentley Continental GT and Ferrari F12 Berlinetta could use the company. Bring it.