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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini invades Miami with Aventador parade, high-speed runs at airport [w/video]

Lamborghini is only starting to throttle the engines on its 50th anniversary celebrations. The company lined up fifty of its Italian jobs for a cannonball run down the south runway at the Miami International Airport, the Aventador Roadster breaking 200 miles per hour, then ran them all through the streets of Miami to be properly introduced to one of their most ardent clienteles.
Contrary to the appearance of the image above, no airplanes had to wait to taxi behind the ground-based flyers. Not that any of them would have had to wait long, though, since the 700-horsepower Aventador Roadsters were exceeding the lift-off speeds of commercial airliners by at least 30 mph.
There's a press release and a video below, along with a gallery of high-res photos of the day's events. Enjoy.

Italian cops get a Lamborghini to haul some precious cargo

Three years ago, we told you about Lamborghini's gift to law and order: a Huracan LP 610-4 that was donated to the Italian State Police. That car went into service near Rome in 2015, replacing a Gallardo they'd been using previously. Now, a second Huracan has just been delivered for service in the region around Bologna. Law enforcement may be done a bit differently in the country that convicted, acquitted, re-convicted and re-acquitted Amanda Knox. But why would a police agency need a $200,000, 610-horsepower supercar? Firstly, no one in their right mind turns down a free Lamborghini. Second, it's a display of national pride, decked out, to quote the press release, in "the official colors of the Italian Police (Police Medium Blue), with the white areas and lettering specially executed to match the Huracan's dynamic look. The livery is completed by a stripe divided into the three colors of the Italian flag, which runs along both sides of the vehicle. As is true for all Lamborghini cars, the Huracan Polizia is equipped with P Zero Pirelli tires, but their sidewalls are tinted in Police Medium Blue and were specially created for the occasion." And third, they actually did dream up a role that suits its capabilities. In addition to the usual cop-car complement of police radio, tablet computer, gun holster, fire extinguisher and hand-held sign for directing traffic, the Lambo has been designated for medical responses and, like many police cars in the States, carries a defibrillator for medical emergencies. More to the point, its front trunk is equipped with a special refrigeration system for transporting human organs for transplant. The authorities describe two cases in 2016 in which a series of transplants had donor organs busily crisscrossing the Lombardy and Tuscany regions to various recipients – a situation in which speed is of the essence. Between organ transplants, presumably the car's primary duty will be to look good, serving as an ambassador of goodwill for both the Polizia as well as Lamborghini. Related Video: