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As VW electrifies, it questions the role of Lamborghini, Bugatti, Ducati

FRANKFURT — Volkswagen needs to change to stay relevant in the electric and digital vehicle era and will announce "important steps" to that end before the close of the year, Chief Executive Herbert Diess said on Wednesday. "Volkswagen needs to change: From a collection of valuable brands and fascinating combustion-engine products that thrill customers with superb engineering — to a digital company that reliably operates millions of mobility devices worldwide," Diess told shareholders at the company's virtual general meeting. Vehicles need to stay in contact with customers, offer new services and comfort functions on a weekly or even daily basis, he said. "We will take further important steps to set the course for this in the rest of 2020," Diess said. Senior executives told Reuters the company is reviewing what role its high-performance brands Lamborghini, Bugatti and Ducati will play as the company increasingly focuses on electric, digital and autonomous vehicles. Volkswagen, which also owns VW, Audi, Porsche, Seat and Skoda, is looking at whether it has the resources to accelerate development of electric platforms for smaller brands at a time it is investing billions to transform its more mainstream cars. Asked whether Ducati, which is known for making noisy combustion-engined motorbikes, has an electric future, Markus Duesmann, who oversees research and development for the group, said: "It will not take long until we see an electric Ducati." Whether Ducati, which is a medium-sized premium motorbike brand, would offer an electric variant, depends on whether a bike could offer range comparable to a combustion-engined variant, Duesmann said. Advances are being made in battery technology which could make this possible, he added. Separately Frank Witter, the company's chief financial officer, in response to a question about whether a sale of Lamborghini is planned, said Volkswagen does not comment on speculation about potential divestments. Lamborghini's Chief Executive Stefano Domenicali this week announced his departure from the sports car maker to take on a new job as president of Formula One. VW needs cash Volkswagen is reviewing the future of these three high-performance brands as part of broader quest for more economies of scale as it shifts to mass producing electric cars, senior executives told Reuters.

Lamborghini Aventador SV Roadster gets chilly shakedown

It was only days ago that Lamborghini gave the Aventador Superveloce its official debut at the Geneva Motor Show, but apparently the Italian brand has been hard at work on the next variant too. For those that want a 740-horsepower, 6.5-liter V12 singing a sweet song just behind their ears with the top down, then Lambo is testing an SV Roadster in the arctic. While the model is wearing copious camouflage and some very cool spotlights, the removable roof panel is still fairly obvious in several of these spy photos. Beyond the top, it doesn't look like Lambo is doing much to the body design, though. All of the pieces here can also be found on the SV coupe. There's no word when the SV Roadster might debut. Although with the standard model already complete, development of the convertible probably shouldn't take too long. The official unveiling might even be before the end of the year, especially with the coupe beginning sales in Europe in the spring. Featured Gallery Lamborghini Aventador SV Roadster Spy Shots Image Credit: CarPix Design/Style Spy Photos Lamborghini Convertible Performance Supercars lamborghini aventador sv lamborghini aventador lp 750-4 superveloce lamborghini aventador sv roadster

Translogic 152: Lamborghini Huracan LP 610-4

Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a 610-horsepower V10 to help Huracán surpass its predecessor, Lamborghini's best-selling Gallardo? Watch now to find out.