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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Watch the Lamborghini Aventador SVJ break the Nurburgring lap record

The revolution will be televised. Lamborghini has posted the video of the Aventador SVJ breaking the Nurburgring lap record. With factory-backed race driver Marco Mapelli behind the wheel and a host of Pirelli engineers in support, the kaleidoscope-colored coupe posted a time of 6:44.97. Apparently the only difference between the production-spec SVJ and the record-setter is the tires: The retail SVJ will come with Pirelli P Zero Corsa rubber, the lap-flyer got shod with what we expect to be optional P Zero Trofeo R hoops. That's a little more than two seconds faster than the 6:47.3 set by the Porsche 911 GT2 RS — that car having taken the lap record from the Lamborghini Huracan Performante. Since Lamborghini hasn't revealed the Aventador SVJ, and won't until Monterey Car Week in August, we still don't have details on the special-edition car's specs. It is clear, however, that the SVJ is lighter and gets more grunt from its 6.5-liter V12 than the 3,836-pound, 740-horsepower Aventador S. We can look forward to a long list of carbon fiber and whiz-bang materials applications, plus info on the carmaker's tweaked ALA 2.0 active aerodynamics system ported over from the Huracan. For now, though, the unofficial teasers and the official teasers have been proved. We have high-definition video of what the SVJ is capable of on the German track in the right professional hands, and VBOX telemetry information to go with it. Enjoy. Related Video:

2017 Lamborghini Model Year Preview and Updates

Despite lacking the wide range of models offered by Aston Martin, Ferrari or Maserati, Lamborghini's Huracan and Aventador provide a take-no-prisoners profile to those in the market for exotic looks and supercar performance. LAMBORGHINI AVENTADOR S: As the next generation of Lamborghini's flagship V12, the Aventador S builds on 50+ years of scorching performance and leading-edge design. This all-new architecture focuses on aero performance, with significantly improved suspension and electronics enhanced by driving modes which can be customized. Its V12 produces 740 horsepower; when applied to the ground, that power propels the driver from 0-60 in under 3 seconds. It is on US showrooms this spring as a '17 model. HURACAN: A visit to your Lamborghini dealer provides a choice of four Huracans: the all-wheel-drive 610 as a Coupe and Spyder, and the rear-wheel drive 580 as a Coupe; the Spyder will make its delayed debut with the spring driving season. The '17 Huracan is largely carried over from 2016, with little more than updated infotainment. Lamborghini Car Buying whats new 2017