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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

The Lamborghini Trumpventador is gonna be huge

Some voters may choose to declare their support for their favorite candidate with bumper stickers, while others keep their preferences more private (or at least off of the surface of their cars). And then there's this Lamborghini Aventador. No matter how you feel about the 2016 election, can we all agree that a candidate-themed car is a bad idea? This (hopefully) one-of-a-kind Lambo began as a 691-horsepower Aventador. It now features a special wrap prepared by the folks at Superior Auto Design and emblazoned with Donald Trump's likeness and slogans. Star-spangled in red, white, and blue, this Aventador features The Donald's face on the nose and phrases like "you're fired!", "Trump Train" and "Make American GR8 Again!" all over the bodywork. Now if it strikes you as a little odd declaring one's support for Trump on a Lamborghini and not, say, a Jeep Wrangler, you may not be alone. The GOP front-runner has, railed against manufacturing automobiles abroad and repeatedly lambasted Ford for its factories in Mexico. Lamborghinis are, of course, built in Italy. But then again, Trump has owned at least one Lambo himself over the years. The Trumpventador is slated to take part in the 2016 Gold Rush Rally that's scheduled to leave Boston on May 13 and end in LA on the 21st, with stops in Washington, Charlotte, Nashville, Colorado Springs, Salt Lake City, and Las Vegas in between. So keep your eyes open if you're in one of those cities and want to catch a glimpse, or keep 'em shut if you don't. Related Video: