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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini hired 192 new employees in 2014

If you took a census of boyhood bedroom walls... well, first of all, you'd probably be arrested, so we wouldn't recommend it. But if you did, before they'd cart you off and put you on some list, you'd likely come to the conclusion (based purely on the posters of exotic supercars) that Lamborghini was one of the biggest, most important automakers in the world. But in fact it's quite small: just a year ago it had less than 1,000 employees on the payroll. That number is rapidly expanding, though. The Bolognese automaker reveals that just over the course of 2014, it expanded its workforce by "192 highly qualified technicians and specialists," bringing its roster up to 1,175 employees. That's a large share of the 500 new staffers it has hired over the last four years, and the company plans to hire more in 2015 "with equally significant numbers." Just as impressively, while unemployment is booming in Italy, especially among the younger generation, about half of those new recruits at the factory in Sant'Agata are under 30. Human resources isn't the only part of the company that's expanding, though. The Raging Bull marque is participating in motorsports more than it ever has before, but the biggest achievement can be seen in its sales figures. The company sold a record 2,530 units last year, which is a good hundred more than its previous record from 2008 and about ten times the numbers it was moving when Volkswagen and Audi took over in the late '90s. The arrival of the new Huracan promises to drive its sales even higher, and if Wolfsburg ever gives it the green light, a third model line (like the Urus crossover) would shoot its numbers through the roof. Automobili Lamborghini: A record hiring of of nearly 200 new employees in 2014 Sant'Agata Bolognese, 28 January 2015 - 2014 was an extraordinary year for Automobili Lamborghini: not only from the standpoint of sales (2,530 cars delivered to customers), but other indicators also demonstrate the growth of the House of the Raging Bull. In 2014, the company hired 192 highly qualified technicians and specialists, bringing the total number of permanent employees to 1,175. Over the last four years, nearly 500 new employees have been hired, all with open-ended contracts. Further recruitment is planned in 2015 with equally significant numbers. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment.

Would you pay Lamborghini Aventador money for a Countach?

This pair of Lamborghini Countaches going up for auction at Silverstone are both anticipated to sell for around GBP300,000, which is equivalent to over $400,000. For that kind of money, you could buy a new Aventador – which only goes to show that supercars like the ones we had posted on our childhood bedroom walls are coming of age, and that some members of that generation have evidently done better financially than others. The red example is a 25th Anniversary edition, arguably the ultimate version of the Countach with all its squared-off vents, slats, and miscellaneous aerodynamic appendages. This particular example belonged to Cleo Roberts, wife of Carroll Shelby, and it's the first time it's going up for sale in 16 years. Joining it is an earlier Countach 5000 S in white that once belonged to a Saudi Prince. This variant was even more rare than the 25th Anniversary edition (with 320 made versus 627), boasts royal pedigree, and recently underwent a thorough restoration. So even with more miles on the clock (30,000 versus 8,000), it's expected to bring in slightly more once the two cross the auction block at the famed British racing circuit later next month. Related Video: PAIR OF SPECIAL LAMBORGHINIS COULD BE YOURS Two very special Lamborghini Countachs have recently joined Silverstone Auctions' May Sale, taking place on Friday 20th May at Silverstone race circuit. The first of the two examples is a 1989 Lamborghini Countach 25th Anniversary edition, one of just 627 made to celebrate Lamborghini's 25th birthday, and the most refined and powerful version of the Countach produced before it was superseded by the Diablo. Designed by none other than Horacio Pagani, creator of the iconic Zonda, the 25th Anniversary edition features bespoke wheel arch extensions, extended air intake ducts and a new rear engine cover design, as well as increased torque and performance with a top speed of 185mph. Now offered for sale for the first time in 16 years, this particular right-hand drive example was previously owned by Cleo Roberts, who went on to become the wife of legendary automotive designer, racing driver, and entrepreneur Carroll Shelby. This highly collectible Lamborghini is expected to achieve GBP250,000 to GBP300,000 at auction having covered just 8,000 miles from new, and is presented today in excellent condition and finished in its original colour combination of Rosso with Bianco leather.