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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini sends off the Aventador with a stunning grand finale

Lamborghini created a 770-horsepower swan song to celebrate the end of the Aventador's production run. Known as the LP 780-4 Ultimae, the final evolution of the firm's flagship will arrive as a limited-edition model offered as a coupe and as a roadster. It's also presented as Lamborghini's last non-electrified V12-powered supercar. The roaring, naturally-aspirated V12 engine has played a significant role in shaping Lamborghini's image since the brand's inception in 1963. It's not completely going away, and it's certainly not about to adopt forced induction, but staying on the legal side of looming emissions regulations requires adding an electrified component. In the future, the V12 will be part of a hybrid system that hasn't been detailed yet. In the meantime, it carries on as a high-octane masterpiece with 6.5 liters of displacement and an output bumped to 770 horsepower at a screaming 8,500 rpm and 531 pound-feet of torque at 6,750 rpm. For context, the same basic engine develops 730 and 759 horsepower in the Aventador S and the Aventador SVJ, respectively. It still spins the four wheels via a seven-speed Independent Shift Rod (ISR) automatic transmission linked to a pair of shift paddles and a Haldex-type four-wheel-drive system. Lamborghini quotes a 0-to-62-mph time of 2.8 seconds and a top speed of 220 mph. With more power comes less weight: The Aventador lost 55 pounds in its transition from the S to the Ultimae. Like its predecessor, it offers enthusiasts a trick four-wheel steering system, huge carbon ceramic brakes, and four different driving profiles. 2022 Lamborghini Aventador Ultimae View 15 Photos Stylists and engineers worked together to update the Aventador's exterior design. Up front, the changes are relatively subtle and made largely to optimize aerodynamic efficiency. Out back, the tweaks are more noticeable. The two round exhaust outlets notably move up to echo the design seen on the aforementioned SVJ and on the smaller Huracan Evo. Buyers can choose from a palette of 18 paint colors, and they can customize accents like the red accents on the diffuser. Alternatively, a 300-color palette is offered by Lamborghini's Ad Personam division. Lamborghini will present the Aventador LP 780-4 Ultimae to the public for the first time during the 2021 edition of the Goodwood Festival of Speed opening tomorrow, July 8. Production will be limited to 350 coupes and 250 roadsters, and each one will wear a numbered plaque on dashboard.

2016 Lamborghini Aventador LP 750-4 Superveloce First Drive [w/video]

I'm not as fast as Peter Muller. The chief driving instructor for one of the most revered exotic car companies in the world can turn in lap times that would shame my best efforts, all while giving me notes over the radio and steering with one hand. He's quick. And still, I kept catching him, even slowing down for him, on the fast, sweeping Turn 3 at Circuit de Catalunya. On Muller's advice I held a mid-track position just past the halfway point of the corner, then tightening towards a very late apex and flat out acceleration into a short straight section. Muller was leading a $1.5-million pack of Lamborghini Aventador LP 750-4 Superveloce supercars, and driving the standard Aventador himself. Forget that the SV has added nearly 50 horsepower and dropped around 110 pounds versus the 'base' model; those are just numbers. The SV makes a hack like me as quick as Lamborghini's top trainer, for at least one glorious corner. This is a special car. It's hard to describe Lamborghini's 6.5-liter V12 masterpiece without using indulgent language. But it's the reworking of this massive engine that starts to explain my Turn 3 pace. The engine drives an impressive set of output and performance figures: 740 horsepower (the eponymous "750" figure of the model name is a metric horsepower quote), 509 pound-feet of torque, 0 to 62 miles per hour in a scorching 2.8 seconds, and a top speed in excess of 217 mph. Lamborghini president Stephan Winkelmann says the use of naturally aspirated engines is "part of our DNA." That dedication makes for a powerful differentiator in our current turbo-sodden area, and a magical experience in the case of the SV. The added output and "enriched torque curve" have been achieved by way of revised variable valve timing and intake, as well as a new lightweight exhaust system. Power comes on with authority even under a few thousand revs, and rises maniacally as long as you're inclined to keep the accelerator pegged. The V12 spins freely and fast, hammering home the need for a ultra-responsive transmission with each run up to the redline. Of course, the bellow of the car is such that I hardly needed the gear indicator on the digital tach to tell me when to shift. The V12 sounds luscious at low speeds, angry at full throttle, and absolutely murderous approaching the 8,500-rpm cutoff. Unless you're deaf you'll quickly learn when to pull on the shift paddle, while keeping your eyes on the blurring road.