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Admire 350 Lamborghinis lined up at 50th Anniversary Tour

If you're a fan of Lamborghini then you'll want to set aside 13 minutes of your time for this video. The Sant' Agata carmaker is hosting a 50th Anniversary Tour from Milan to Rome and then back up to the factory in Bologna, and the 350 entries in this running of the bulls were staged on a Milan street. YouTube user Shmee150 is with the convoy and he spent the aforementioned 13 minutes walking among the field of glory that spans models from 1963 to now.
None of the cars were running so the video lacks the audio thrill of the supercars merging onto the M6 in the UK. As a virtual tour of Italian art museum showcasing a massive outdoor exhibit of Lamborghinis, however, it can't be beat. Don't hesitate to check out the video below.

2018 Lamborghini Huracan Performante Second Drive | The Lambo of the moment

Down the front straight, past the pits, over the start/finish line, sixth gear at 140 mph. Suddenly, the shrieking wail of the 2018 Lamborghini Huracan Performante's mid-mounted V-10 and hits me right between the eyes. It's an easy shot, since I'm wearing an open-face helmet. Speed is not a problem for the Performante. This new lighter and more powerful version of the Huracan is the best-performing Lambo of all time. It just set the new production-car record around the Nurburgring Nordschleife of 6 minutes, 52.1 seconds. That's 35 seconds quicker than the standard Huracan. And Lambo says it can accelerate from 0 to 62 mph in 2.9 seconds, which is as quick as the Aventador S. Its 202-mph top speed still lags the top end of the V-12-powered Aventador by 15 mph, but does it really matter? Completely flat, smooth as glass and just 1.8 miles around, Thermal's South Palm Circuit isn't exactly the Nordschleife, but the bathrooms are much fancier. Built in 2014, the luxurious Thermal Motorsports Club outside of Palm Springs, Calif., is an ideal facility for us to taste the 2018 Huracan Performante. If owners of the $274,390 supercar want a safe and controlled environment to wring out their new toy, chances are it will be at private amusement parks such as this. In the age of twin-turbos, the Huracan's naturally aspirated V10 is a (glorious) anachronism. In the Performante, it has been cranked up to 640 hp at 8,000 rpm and 442 lb-ft of torque at 6,500 rpm, a 30-hp and 40-lb-ft increase over the standard all-wheel-drive model, and it's all above 6,000 rpm. Displacement remains 5.2 liters, but Lambo's engineers added lighter titanium intake valves, more aggressive camshafts, a less-restrictive air intake and a lighter freer-flowing exhaust system. The engine's compression ratio remains a stratospheric 12.7:1, and it runs into a very aggressive rev limiter at 8,500 rpm. The Performante is 88 pounds lighter than the standard Huracan Coupe thanks to liberal use of the company's patented Forged Composite, which it calls the lightest, strongest and most innovative material ever used by Lamborghini. Chopped fibers embedded in a matrix of resins, it's sort of like carbon fiber 2.0, although its finish looks like high-tech camo with golden flecks. It's all over the Performante, including its massive rear spoiler, rear bumper and diffuser, front spoiler and its engine cover, which weights 21 percent less than the piece it replaced.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.