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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini driver revs while Aventador bursts into flames [UPDATE]

UPDATE: The Aventador obviously has a V12, not a V10. It has been corrected below. Listening to an Italian V10 V12 screaming at the limit is one of the true joys of the automotive hobby, especially with the visual accompaniment of little licks of flame are shooting out of the exhaust. There's a time and a place for such an aggressive mechanical display, though. This Aventador owner in Dubai hopefully learned his lesson about being too exuberant with the throttle while stationary after his Lamborghini went up in flames. Several bystanders yelled out warnings, but the driver must have been partially deaf from revving the V10 V12 a little too often. The guy just drove off with flames eating up an increasing amount of the Aventador's rear. He didn't get too far though before the little blaze turned into a full-blown conflagration. While this was an expensive mistake, but the driver reportedly wasn't injured, according to The Telegraph.

Lamborghini Revuelto gets its closeup, makes some noise

Lamborghini revealed the successor to the Aventador at the end of March. The new biggest, baddest bull from Sant'Agata is called the Revuelto, powered by a hybrid V12 designed to celebrate the most feral side of Lamborghini's take on internal combustion while also providing everyday hybrid manners in the city and meeting global emissions regulations. The first public viewing happened at Auto Shanghai in April, the Revuelto taking its first European bow late in the month at Milan Fashion Week, where Lamborghini also showed versions of the 60th Anniversary Huracan models. Now we're getting more details on the new V12 in Lamborghini's own words, thanks a seven-minute video called "The Challenge." Most importantly, we're getting a taste of the Revuelto's sounds. A leaked trademark application in Europe from earlier this year put a clip of the Revuelto's pure EV mode on YouTube. That video's been banished, but at 3:10 in this new vid there's a sample that sounds similar to the leak. It opens up a discussion of techniques the sound engineers used to represent the new frontier for the brand, that section ending with a short blast of V12 noise. Technical officer Reuven Mohr runs through some of the special numbers defining the Revuelto: The carbon fiber "monofuselage" is composed of RTM, pre-preg, and forged carbon fiber and weighs 10% less than the previous carbon tub while being 25% stiffer; and the V12 makes 30% more power than the final Aventador while producing 30% fewer emissions. There's also an animation of the new eight-speed double-clutch gearbox that houses an electric motor. Replacing the former longitudinal transmission placed between the cabin seats with a compact unit mounted behind the engine meant being able to move the engine forward. Mohr gives the impression the relocation enabled designers to add a proper, deep diffuser. However, the 2017 Centenario gave us a taste of what we have now, including the visible chunk of rear tire. There's so much more we're still waiting to find out about the new Italian flagship, but you can start your studies with the video above. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.