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We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.

See $1M-worth of Lamborghinis dangle high above New York

Lamborghinis certainly fly on the road, but for an event in New York City on January 30, they showed that they can hover, too. Lamborghini arranged to have a white 2014 Aventador Roadster and a Gallardo Super Trofeo Stradra Corse lifted by crane to the roof of a 12-story venue for the $1,000-per-ticket Big Game Big Give Super Bowl charity party hosted by comedian Alec Baldwin on Friday, January 31.
The cars arrived at the Tribeca Rooftop on Wednesday night and were lifted by crane up to the venue in the wee hours of Thursday morning. Autoblog friend Ethan Stupp was there and received permission to photograph and film the cars being delivered.
Scroll down to watch a video of the Lamborghinis being lifted into the heavens for the party.

Watch a Lamborghini change color thanks to thermochromic paint

German artist Rene Turrek went from being a punk kid using spray paint to illegally tag walls to a global celebrity artist working with clients such as Mattel and Nikon. He may have become a little more corporate, but he still finds a way to do some playful work for himself. Recently he has turned his attention to creating incredible paint jobs on some pretty cool cars. Turrek released this video last week of his Lamborghini Gallardo, which at first just seems like a pretty purplish color. But a little bit of water splashed on the hood reveals an awesome tribute to that most awesome of crimefighters, Captain America. Turrek isn't some sort of nerdy witch. The car is coated in thermochromic paint, which reacts to temperature changes. When not activated, the Lambo is disguised as a mild-mannered purple supercar. A cup or two of warm water thrown on the special paint and it becomes translucent, revealing the car's true colors. After a few moments the paint becomes opaque again. Turrek calls the work 'The First Avenger.' We've seen a similar use of the paint on a R33 Nissan Skyline, which allowed the car to turn from orange to black and back to orange again. This isn't the first superhero supercar Turrek has produced. He also created a BMX X6 that looked blue under normal conditions, but revealed The Incredible Hulk on the hood when hit with warm water. Unfortunately the disappearing effect fades once the paint is exposed to too much sunlight, so to keep the paint job safe these cool cars would have to be kept in the dark. And at $400 a pint, Thermochromic paint can cost thousands of dollars to coat a car. It may not be the most cost-effective way to enhance your ride, but certainly one of the coolest. Related: Video: