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This incredible life-size Lamborghini Aventador is made out of paper

We've all screwed around with the cutting and folding fun that results from paper model making over here at the Autoblog Craft Workshop (not a real thing), but we've yet to dive into a project with real scale. Thankfully, dedicated hobbyists the world over are taking care of the heavy lifting for us on this front.
Years back we brought you images of an Epson team mid-build with a full-scale Honda NSX racecar, and that project might still be the granddaddy of the genre (though this Audi A7 and this Bugatti Veyron are pretty good, too). But the Lamborghini Aventador police interceptor model seen here, measuring eight-feet long, is right up there. Gaming fans will recognize the Need For Speed inspiration for the wood pulp Lambo, and after watching the fast-motion video of the entire build process we should all be able to recognize the hard work that went into the car's completion.
Taras Lesko is the designer behind this mammoth paper project; you can read a bit of detail about what went into the build on his website, or you can scroll down to watch it for yourself.

Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.