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Lamborghini Aventador LP 750-4 Superveloce strips down, powers up [w/video]

"I hope the sun doesn't shine today." "I'm good-looking enough." "What the Aventador really needs is more power." There are some words that are seldom if ever spoken, but then there are some people who aren't inclined to listen to them. And we're glad that a growing number of 'em work for Lamborghini. Because without them, we wouldn't have beautiful monstrosities like the new Aventador SV, presented for the first time at the 2015 Geneva Motor Show. It's actually called the Lamborghini Aventador LP 750-4 Superveloce, but that's a mouthful and a half of spaghetti bolognese, so everyone will be calling it SV for short. But whatever you want to call it, it promises to be fast. Like, time-warpingly fast. The tinkerers in Sant'Agata have managed to squeeze 740 horsepower and 509 pound-feet of torque out of the Aventador's already high-strung 6.5-liter V12. Unburdened by 110 pounds of excess weight, with an increase in downforce by 170 percent, a retuned suspension, a variable steering rack and new carbon-ceramic brakes, the Aventador SV is slated to run to 62 in 2.8 seconds and on to a top speed of 217 miles per hour. Which nobody needs, of course, but when was a Lamborghini ever about meeting needs as much as desires?

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.