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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini Aventador LP 700-4 Roadster priced from $441,600 for US

European pricing for the 2013 Lamborghini Aventador LP700-4 Roadster was released when the model was officially introduced early this week, but we had to wait a few extra days to see how much customers over here should expect to pay for the topless supercar. Now, Lamborghini has announced that US-bound versions of its new roadster will run $441,600, which doesn't include the $3,700 gas-guzzler tax, meaning the Aventador Roadster will wear a base MSRP of at least $445,300.
As a refresher, this new roadster is a topless version of the 700-horsepower, all-wheel-drive Aventador, and it features a two-piece removable top made of carbon fiber (each weighing in at around 13 pounds) that can be stored in the front trunk. Performance figures include a 0-60 time of under three seconds and a top speed of 217 miles per hour. Lamborghini is currently taking orders for the Aventador Roadster with the car set to go on sale next summer.

Lamborghini bringing exclusive supercar to Pebble Beach

The latest rumors emanating from the House of the Raging Bull say that Lamborghini is planning another million-dollar, ultra-exclusive supercar. Lambo is tipped to bring it to Pebble Beach next month, but it won't be showing it to the general public. Lamborghini has a proud recent history of turning its flagship supercars into something even more desirable. You'll remember the Reventon that was based on the Murcielago previewed the Aventador and was offered in a limited run of 20 coupes and 15 roadsters with a seven-figure price tag. The Bolognese automaker followed up with the Veneno, an even more extreme take on the Aventador. Three coupes and nine roadsters were sold, with prices exceeding $4 million. (There was the Sesto Elemento, but that was a smaller 10-cylinder model.) According to Motor Trend, this latest creation is expected to be based on the 12-cylinder Aventador, with more adventurous styling and likely a more powerful engine. You can bet it'll be produced in small numbers and command a seven-figure price tag. Production is likely to take place at the company's dedicated prototype development center that was opened three years ago. Now if you're wondering what's the point of bringing a new car to a public show if you're not going to show it to the public, consider that the public isn't the only ones that will be in attendance for the Monterey extravaganza. Some of Sant'Agata's top clients will also be on hand, and it's to those individuals that Lamborghini will be showing its latest creation. Lambo's been known to hold private previews in the past, and cameras were not allowed the last time this writer was invited to such an event. But that concept was unveiled to the public at a major auto show the following month, so here's hoping whatever Lamborghini is bringing to Pebble Beach will find its way onto the stage in Frankfurt come September as well. Related Video: Featured Gallery Lamborghini's Limited-Edition Supercars News Source: Motor TrendImage Credit: Lamborghini Misc. Auto Shows Lamborghini Supercars Pebble Beach