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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

1963 Lamborghini 350 GTV still looks fresh on Pebble's Concept Lawn

We already brought you a gallery of Lamborghini's latest rockstar, the Veneno, from it's vaunted spot on the lawns of The Quail here in Monterey. Apparently the Italian brand didn't want the Pebble Beach crowds to feel left out, so it brought the supercar along to the Concept Lawn here as well. Not to miss out on the classics action Lamborghini has matched the Veneno with the car that started everything for the company: the original 1963 350 GTV prototype.
With 50 years separating the Veneno from the debut of the hip 350 GTV at the Turin Motor Show, Lamborghini cheekily mentions that it has stuffed "100 years of innovation in half the time." We'll leave the judgments of historical significance in the capable hands of the Pebble judges, but will agree that the original Lamborghini still looks amazingly hot, decades after its reveal. Apparently the classic 350 GTV doesn't travel a whole lot either, so we're happy to have a chance to lay eyes on it here.

2018 Lamborghini Huracan Performante First Drive | The Banshee of Sant'Agata

Lamborghini didn't need to build the Huracan Performante. The folks in Sant'Agata could have just rolled out another special-edition Huracan - Superleggera, Tricolore, probably even Mostaccholi - and sold every one. Instead, they gave the junior Lamborghini a trick active aerodynamics system and updated everything enabled by new levels of downforce and more grip from the latest-generation of tires. And then just to prove it's not messing around, Lamborghini went out and set at new production-car Nurburgring Lap Record. The Huracan Performante is a statement. This is Lamborghini's way of saying that its future will not just be high-tech, but the kind that brings world-class performance. And it will be loud. Very loud. Sound is the most defining characteristic of this car. In the era of turbocharging, everything else is too quiet. Quiet is not a problem in the Performante. In track-ready Corsa mode (one of three settings), the exhaust drowns out everything, even your internal monologue. And it's not just loud, it sounds like an honest-to-god racecar. Making a V10 sound not just decent, but back-of-the-neck-hair thrilling, would have been enough. But as we've hinted, there's more to the Huracan Performante. So how did we get here? Lamborghini rolled out the Performante title to define all-encompassing performance. So the all-wheel-drive system stays, the engine gets tweaked, some weight goes out, and Aerodinamica Lamborghini Attiva (ALA, or Lamborghini Active Aerodynamics) comes in. Fun fact: Ala means "wing" in Italian. We've covered most of the details in earlier posts, but to quickly review: ALA uses internal flaps at the front splitter and on the rear wing to alter airflow, either running for maximum downforce or creating a stall effect that lowers drag. At the rear, the system channels air through the wing struts, and using each side independently aids the handling. The increased downforce, plus sticky new Pirelli P Zero Corsa tires, necessitated a retuning of the suspension. Through new springs and anti-roll bars, vertical stiffness is up 10 percent, and roll stiffness increases 15 points. The engine gets a new intake and exhaust, plus titanium intake valves that allow more lift. The improved breathing is good for 630 horsepower, 28 more than before, with 443 pound-feet of torque. And to tie it all together, the integrated chassis control system (Lamborghini calls it ANIMA) was recalibrated.