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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini debuting limited-edition hypercar soon?

Rumor, anonymous sources, and Internet probing point to Lamborghini preparing a new limited-edition hypercar in the vein of the Centenario, Veneno, and Sesto Elemento. At the Frankfurt Motor Show last year, the carmaker's head of R&D told Car Advice, "Soon we will present to our most important customers a new version of what we call a one-off." The Supercar Blog reports Lamborghini did just that a few weeks ago at a private event in Italy. An anonymous source said the vehicle is codenamed LB48H, and looks like the 2017 Terzo Millennio concept. Assuming all of this is true, whatever's coming won't be a genuine one-off. Remember, the Sant' Agata brand made 40 Centenarios, four Venenos, and 20 Sesto Elementos. The only true one-off for recent sale was the 2012 Aventador J. According to The Supercar Blog, Lamborghini will make 63 of this newest revelation. We checked the production runs for every Lamborghini, no previous model got exactly 63 units. But the company started production in 1963 with the 350 GTV. The same way the Centenario referenced the 100th anniversary of Feruccio Lamborghini's birth, the LB48H could celebrate the company's beginnings in the second millennium — a natural tie-in with the Terzo Millennio (Third Millennium) inspiration. The name, and an Instagram post, bolster suspicions. Lamborghini's already said the next-gen Aventador due in 2020 and Huracan due in 2022 will get naturally-aspirated engines with hybrid power. We also know alphanumeric Lamborghini vehicle names identify aspects of the car. In the hybrid Asterion LPI 910-4 concept from 2014, the LP stood for longintudinale posteriore, as with current production models, the I stood for the Italian word for hybrid, Ibrido, the 910 for the horsepower. With the LB48H, we take the the L we know, we'll take the H for Hybrid. So what do the B and 48 represent? On June 18, Miguel Costa, who appears to head Lamborghini's Lisbon, Portugal dealership, published an Instagram post that said, "We made it possible! Soon!" For hashtags, he wrote, #masterpiece, #lamborghini, #lamborghinilisboa, and #lb48h. The #masterpiece and #lb48h hashtags soon disappeared from the post. When Jalopnik asked Lamborghini about the situation, the automaker said, "We are not confirming this." The Italian automaker uses these specials to preview design and technology elements headed for the range; the Centenario introduced rear-wheel steering that made its way to the Aventador S, for instance.

Performance cars old and new are headed to auction at Las Vegas Grand Prix

Auction house RM Sotheby's is hosting a sale ahead of the 2023 Las Vegas Formula One Grand Prix, and most of the lots that will cross the block were designed with performance in mind. Whether you want a supercar or a Formula One car, there's a chance you'll find it in Sin City. One of the highlights from the sale in terms of rarity and price is the Mercedes-AMG Petronas W04 that Lewis Hamilton drove in the 2013 F1 season. Assigned chassis number F1W04-04, it's the team's last car powered by a naturally-aspirated V8 engine, and you're on the wrong track if you're thinking of the 4.0-liter unit that powers AMG's road cars. The engine in question is a 2.4-liter unit that develops 750 horsepower and is capable of revving to a screaming 18,000 rpm. The KERS system injects 80 additional horses into the driveline. Hamilton drove F1W04-04 in 14 of the 2013 season's 19 races, and he won that year's Hungarian Grand Prix in the car. RM Sotheby's notes that F1W04-04 is "the sole example to be sold outside of the Mercedes-Benz organization," which explains why it expects the car will sell for anywhere between $10 million and $15 million excluding the buyer's fee and a 2.5% import duty that applies to American residents. That's a lot of money, but modern Formula One cars rarely come up for sale. Several other cars are expected to sell above the $1 million mark, including a 1999 Mercedes-Benz CLK GTR ($8 million to $9 million), a 1988 Porsche 959 Komfort ($1,650,000 to $1,850,000), and a 1996 Bugatti EB110 Super Sport ($2,500,000 to $3,250,000). The 1990 Ferrari F40 GT (one of 21 units built) could bring up to $4 million. You can take home a rare, high-end classic even if you cap your budget at $1 million. How about a 1984 Lamborghini Countach 5000 S that was delivered new to Ralph Lauren and that has been in the hands of its second owner since 1986? RM expects the coupe will sell for up to $900,000. The auction house is also giving enthusiasts two distinctly different ways to spend a six-digit sum on a 30-something-year-old Mercedes-Benz. There's a 1990 190E 2.5-16 Evolution with about 3,400 original miles that could fetch up to $700,000. That's a lot to pay for a W201, but this isn't a run-of-the-mill Baby Benz: It's one of 502 examples built for homologation purposes. Alternatively, the 1989 560SEC AMG 6.0 Wide-Body could sell for up to $900,000. It's one of the most emblematic cars designed by AMG before it joined Mercedes-Benz.