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Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."

Listen to the Lamborghini Hurac'an fire up

Lamborghini just revealed all the juicy details about its 2015 Huracán this morning, but apparently Autobild was on hand for a photo shoot of the car, and shot this quick video of the new Lambo starting up. It's not a rev-happy video, but we're still happy a camera was on hand to capture the raucous exhaust note as the 610-horsepower V10 roared to life.
The note emanating from the Huracán's quad exhaust outlets doesn't sound quite as high-strung as an Aventador or Reventón, but it's definitely a throatier, more menacing sound than the Gallardo it was designed to replace. While the video posted below is a good tease of what the car sounds like in real life, we can't wait to hear this engine hitting its peak horsepower at 8,250 rpm.

The List #0691: Drive a Lamborghini

The List's tour of Italy continues as Jessi and Patrick visit Sant'Agata Bolognese, the home of Lamborghini. While a museum and factory tour provide a brief distraction, our hosts are champing at the bit to hop behind the wheel of the 691-horsepower Lamborghini Aventador. "The Aventador has all the sex appeal you'd expect from an exotic Italian sportscar," says Jessi. "And this Lamborghini has the updated technology you'll need to keep a previously raw and sometimes frightening driving experience to a pure, unadulterated thrill." Watch as Jessi and Patrick unleash this raging bull on the streets of Italy. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Lamborghini Driving Coupe Supercars The List Videos Original Video autoblog black