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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini's first US Winter Accademia should be snow freaking cool

Though they are equipped almost exclusively with all-wheel drive, a Lamborghini might not be our first choice to drive in the snow. Not for practical reasons, anyway. But the idea sure does sound like fun – and probably more than a little bit educational, too. That's why Lamborghini established the Winter Accademia. Similar to the warm-weather Lamborghini Accademia we recently undertook at Laguna Seca, the Lamborghini Winter Accademia is a factory-organized advanced driving course, only this one takes place in the snow. The program was previously held only in Livogno, Italy, but the Bolognese automaker is now bringing it to the United States. Lamborghini will hold its Winter Accademia program during two sessions in early February at Snowmass in Aspen, Colorado (the same resort town where Ferrari held its winter driving program for the FF). During those sessions, pupils will have the chance to drive the Aventador and Huracan in the snow under the tutelage of factory instructors who will teach them techniques like emergency braking, drifting and lapping a makeshift roadcourse in the snow. Which sounds not only like a whole lot of fun, but like good skills to anyone who doesn't want to put their high-performance sports car in the garage for the entirety of the winter season. LAMBORGHINI ANNOUNCES FIRST-EVER NORTH AMERICAN WINTER ACCADEMIA FOR 2015 High Performance, Dynamic Ice and Snow Driving Coupled with Once-in-a-Lifetime Opportunity in Aspen/Snowmass HERNDON, Va., December 9, 2014 – Lamborghini Squadra Corse is gearing-up for its first-ever North American-based winter driving school. The 2015 Winter Accademia at Aspen/Snowmass will provide driving enthusiasts and brand aficionados an opportunity to push exclusive Lamborghini cars and themselves to the limit. For those who crave the opportunity, the Lamborghini Winter Accademia program, which takes place February 5-7 and 6-8, 2015 in Aspen/Snowmass, Colorado, will allow enthusiasts to experience the all-wheel-drive supremacy of the Aventador LP 700-4 as well as the Huracan LP 610-4 on ice and snow. Under the guidance of passionate, professional Lamborghini instructors, participants will not only handle critical winter-driving conditions, but learn techniques exclusive to the Lamborghini Winter Accademia Program.

Lamborghini chief stands by V12s

Despite the push for fuel efficiency and low carbon emissions, the V12 is still a staple of high performance. Ferrari, Mercedes-Benz, Aston Martin, and yes, Lamborghini maintain fleets of these monstrous dinosaur engines. And for the final entry on that list, that's not going to change. Lamborghini CEO Stefano Domenicali sat down with Autocar and explained in no uncertain terms that his company will continue to offer V12s for the time being. "Our major customers and dealers around the world say: 'Please do not touch the V12'," Domenicali told Autocar. "So we will continue to work in that direction." But there's more than just customer demand driving Lambo's V12 loyalty. According to Domenicali, the company's niche is small enough to weather V12-ruining storms. "In the short term, there is still a lot of development potential in the V12," Domenicali told Autocar. "Of course, we need to understand what the market is doing in terms of emissions and legislation, but I don't see that will be a problem. We are always very open to how the market might evolve." That evolution, lately, has tended toward electrification. The flagship of Lambo's arch-nemesis Ferrari pairs a 12-cylinder engine with a hybrid system for blistering performance. Then there's the stuff happening with the V8-powered Porsche 918 Spyder and McLaren P1. These three hybrids are in an entirely different and more potent performance (and price) class than Lamborghini's hottest model, the Aventador LP750-4 SV. Hybrids are the future of performance, for Lamborghini included... Eventually. "We cannot be disconnected to the world of the future but we want to be balanced," Domenicali said. "We need to make sure that as soon as the technology of electrification is relevant to our car at a cost level, and will add value, we are flexible to shift in that direction." Finally, Domenicali addressed advanced connectivity systems while parrying Autocar's question about autonomous vehicles. "If you own a Lamborghini, you want to have the passion of driving it and we need to keep that. But new technology could have some relevance to the driver. For example, if you are on a race track, you could have a head-up display which shows you how to maximize your performance [around a corner], using the telemetry we have now," Domenicali told AC. "That's an approach where I see that technology could be very useful for our customer." Related Video: