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Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.

Former Ferrari F1 chief could be new Lamborghini CEO

The word on the street in Bologna is that Lamborghini is in for a changing of the guard. Current CEO Stephan Winkelmann is tipped to step down after 14 years at the helm in Sant'Agata, likely to move to another role at Audi. And in his place, the German automaker is anticipated to appoint Stefano Domenicali. Domenicali was formerly the head of Scuderia Ferrari, rising through the ranks at Maranello to succeed Jean Todt as team principal in 2008. He resigned in 2014 to be replaced first by Ferrari US chief Marco Mattiacci and then by Marlboro man Maurizio Arrivabene as the team has struggled to find its form again. Shortly after leaving Maranello, Domenicali took up a new position at Audi, where he was rumored to be working on the company's anticipated foray into Formula One with Red Bull. But after that program was shut down in the wake of the diesel emissions scandal, Domenicali is now tipped to move back to Italy to take over the supercar business. Stefano would be the second Domenicali to head an Italian performance brand under the VW/Audi umbrella, joining Ducati CEO Claudio Domenicali (they not believed to be related). The move would also be a particularly emphatic gesture to Sergio Marchionne. The Fiat Chrysler Automobiles chief has previously lost top lieutenants to Volkswagen, most notably Luca de Meo, who headed up VW brand's passenger car marketing department before taking over at Seat. While previous Ferrari chiefs Todt and Montezemolo came up through the racing department, Marchionne assumed the chairmanship in Maranello and brought in outside talent instead. Meanwhile Winkelmann has been in charge of Lamborghini since 2005, when he was appointed by Audi to run the company it had just acquired a few years prior. Under the tenure of the German-Italian executive, Lamborghini sales have risen from 1,600 units per year to over 2,500 last year. The introduction of the forthcoming Urus crossover, birthed under Winkelmann's leadership, is expected to more than double that overall figure. Given his success in transforming Lamborghini, it isn't likely that the Volkswagen Group will simply show Winkelmann the door. Word has it that he'll receive another posting at Audi, potentially taking over the growing Quattro GmbH division in Neckarsulm. The division is responsible for all of Audi's RS models as well as the R8 – the latter of which Audi sells as many units as the entire Lamborghini division does in a year.

Lamborghini Revuelto gets its closeup, makes some noise

Lamborghini revealed the successor to the Aventador at the end of March. The new biggest, baddest bull from Sant'Agata is called the Revuelto, powered by a hybrid V12 designed to celebrate the most feral side of Lamborghini's take on internal combustion while also providing everyday hybrid manners in the city and meeting global emissions regulations. The first public viewing happened at Auto Shanghai in April, the Revuelto taking its first European bow late in the month at Milan Fashion Week, where Lamborghini also showed versions of the 60th Anniversary Huracan models. Now we're getting more details on the new V12 in Lamborghini's own words, thanks a seven-minute video called "The Challenge." Most importantly, we're getting a taste of the Revuelto's sounds. A leaked trademark application in Europe from earlier this year put a clip of the Revuelto's pure EV mode on YouTube. That video's been banished, but at 3:10 in this new vid there's a sample that sounds similar to the leak. It opens up a discussion of techniques the sound engineers used to represent the new frontier for the brand, that section ending with a short blast of V12 noise. Technical officer Reuven Mohr runs through some of the special numbers defining the Revuelto: The carbon fiber "monofuselage" is composed of RTM, pre-preg, and forged carbon fiber and weighs 10% less than the previous carbon tub while being 25% stiffer; and the V12 makes 30% more power than the final Aventador while producing 30% fewer emissions. There's also an animation of the new eight-speed double-clutch gearbox that houses an electric motor. Replacing the former longitudinal transmission placed between the cabin seats with a compact unit mounted behind the engine meant being able to move the engine forward. Mohr gives the impression the relocation enabled designers to add a proper, deep diffuser. However, the 2017 Centenario gave us a taste of what we have now, including the visible chunk of rear tire. There's so much more we're still waiting to find out about the new Italian flagship, but you can start your studies with the video above. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.