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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini Miura, Porsche 911 highlight Techno Classica

Visitors to the Techno Classica show in Germany this weekend were treated to the spectacle of all manner of classic cars under the roof of the Messe Essen. Not surprisingly, the Volkswagen Group was well represented, with the historical departments of two of its flagship marques showcasing their in-house restoration projects – albeit in radically different states of repair. While Porsche brought a completely restored example of a particularly storied 911, Lamborghini went the opposite route by displaying the bare body-in-white for a Miura. With the Miura now celebrating its 50th anniversary, Lamborghini's recently launched PoloStorico division is in the process of restoring several examples. Chassis #5030 is a Miura SV that, as you can see, is still in the middle of its refurbishment, its frame corrected but still unfinished – but that didn't stop the Raging Bull marque from putting it on display. It was joined by the freshly completed green example (chassis #4846) that was the department's first project, as well as the engine from a Miura P400S. Meanwhile, Porsche Classic arrived with a lovely 911 2.5 S/T, the precursor of the 911 RSR. One of only 24 examples made, this particular vehicle won its class at Le Mans in 1972 at the hands of works driver Jurgen Barth (who would alter claim victory overall in '77). It was rediscovered in poor health decades later by a collector, who commissioned Porsche Classic to bring it back to life. The task proved monumental, the vehicle having been modified, crashed, rusted, and used as a playground for children. Both vehicles aptly demonstrate the kind of care that these manufacturers' own restoration departments put into preserving their company's legacy. If you weren't in Essen this weekend to see them first-hand, you can check them both out in the pair of image galleries. Related Video: LAMBORGHINI POLOSTORICO AT TECHNO CLASSICA 2016: RESTORATIONS CELEBRATE MIURA 50TH ANNIVERSARY Lamborghini PoloStorico is at Techno Classica in Essen, 6-10 April 2016, celebrating the Miura's 50th anniversary and illustrating its scope of expertise in restoring classic Lamborghini models. Showing the original Miura SV first unveiled at the 1971 Geneva Motor Show and the subject of a full restoration by Lamborghini PoloStorico, the stand also displays a Miura chassis demonstrating work in progress and a fully overhauled Miura engine.

Lamborghini Aventador reports for taxi duty at Bologna airport

Lamborghini has invaded another airport as part of its 50th anniversary celebrations. In January, it took over one of the two runways at Miami-Dade International Airport so it could conduct high-speed runs and have an Aventador pose with a Boeing airliner. Across the Atlantic, the Aventador has just been made the "Follow Me" vehicle at the Aeroporto di Bologna, which is 30 minutes from the company factory in Sant' Agata Bolognese.
According to Auto Evolution, it's been done up just like the Fiat models one normally encounters on such duty - it even has a light bar in case pilots don't simply want to follow the noise. Specially trained airport staff will guide arriving flights to their gates in the Aventador from May 6 to May 19, and once passengers are deplaned, they can check out the Lamborghini exhibit inside the airport.