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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Teen Who Stole Guy Fieri's Lamborghini Receives Life Sentence

A California man received a life sentence with possibility of parole Thursday for attempted murder and the theft of celebrity chef Guy Fieri's Lamborghini. Max Wade was only 16 when he stole the $200,000 super car owned by Fieri, the Food Network star. In a carefully planned heist inspired by too many secret-agent movies, Wade repelled from the rooftop window of a San Francisco garage and stole the Lambo on March 8, 2011, according to The San Francisco Chronicle. Later, the newspaper says, Wade texted a friend that "it doesn't get any better than boosting a lambo and picking up chicks at 17." Among them was Eva Dedier, 18. After Wade flirted with her, Dedier told him she was seeing another man, Landon Wahlstrom. On April 13, 2012, Wade fired five shots into Wahlstrom's pickup truck as the couple occupied the vehicle. Wade was tried as an adult and convicted on Oct. 30, 2013. In addition to the life sentence, the judge added 21 years and four months for the premeditated use of a firearm. Wade will be eligible for parole in no less than 17 years. Lamborghini Safety murder guy fieri

Lamborghini CEO says Urus headed to production

It's only a matter of time before Lamborghini is cleared to start producing the Urus sport utility vehicle, and, according to CEO Stephan Winkelmann, that time is expected to be soon, The Detroit News reports.
"We're going low profile now," Winkelmann says. "I can't tell you much on details now, but when we get close to the launch, we will have more." The CEO reportedly said earlier this year that the Urus would start production in 2017, which was backed up by earlier statements made by parent company Audi's CEO, Rupert Stadler, who told Autocar, "Lamborghini has to do it. Because of the need to dovetail into production cycles, we should see the Urus in 2017."
Lamborghini delayed production of the Urus a year ago due to Europe's economic climate while continuing to develop the SUV. But since then China, one of Lamborghini's largest emerging markets, has exhibited a slowdown of high-end luxury item purchases. Winkelmann now reportedly says the biggest opportunities are in "Japan, the Middle East and especially the US."