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Hamann Nervudo is an angrier Aventador

Hamann Motorsport made a big splash at the 2013 Frankfurt Motor Show with a modified Lamborghini Aventador. The metallic orange monster has been rechristened the Hamann Nervudo, and packs an extra 60 horsepower and 34 pound-feet of torque, thanks to a few tweaks to the ECU. The other big mechanical change is an optional exhaust, which we're told exists solely to spit fire. Doesn't the Aventador do that already?
The big changes that transform the Aventador to the Nervudo, though, are on the surface. Hamann has made some significant aerodynamic adaptations, starting with a massive rear wing and a reformatted diffuser, with the latter made of unpainted carbon fiber.
Up front a two-piece, carbon-fiber spoiler creates a more aggressive fascia, although the overall effect is somewhat lessened, as Hamann has fitted what can only be described as flared nostrils to the Nervudo's front end. While we aren't crazy about the nose, the new side skirt and engine vents are both nice touches, particularly the scoop on the roof. Not surprisingly, the body enhancements are all available in carbon fiber. A set of multi-spoke whees from the Hamann Professional collection has been chosen to replace the stock Lamborghini items, with 21-inch hoops out back and 20-inchers in front shod in the requisite, ultra-sticky Pirelli tires.

Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video: