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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Texas man gets prison for buying Lamborghini with Covid funds

A Texas man who spent coronavirus relief funds to feel a little less bored during lockdown is staring down a nine-year prison term after pleading guilty to wire fraud and money laundering. Lee Price III finagled more than $1.6 million in low-interest relief loans, the Associated Press reports, which he spent to pay off a mortgage and buy a couple of cars: an $85,000 Ford F-350 and and Lamborghini Urus.  According to the Houston Chronicle, Price's scheme involved funneling a little under $1 million through each of two of his businesses (Price Enterprises Holdings and 713 Construction), both of which Price claimed had large payrolls that needed to be covered using emergency funds from the Paycheck Protection Program (PPP). While these were ostensibly loans, they were structured to be forgiven if the funds were distributed within 10 calendar days and the borrower applied for forgiveness within 10 months of taking the loan. Provided those criteria were met, it was essentially free money to cover payroll. Price's employees, however, did not exist.   You'll be forgiven for thinking you've heard this story before. Coronavirus really seemed to bring out the Lamborghini fans. A California man was accused of adding one to his garage (along with a Ferrari and Bentley) and plead not guilty earlier this year to charges that he scammed more than $5 million from the PPP. Last year, a Florida man's scheme to defraud the same program was undone by a hit-and-run accident in the blue Lamborghini Huracan Evo he bought with the proceeds. 

Lamborghini trying its best to keep new Cabrera under wraps

The Gallardo was far and away Lamborghini's most successful model. Over the course of ten years, the Bolognese automaker sold some 14,000 of them. As the Gallardo has now reached the end of its production cycle, Lamborghini is hard at work developing its replacement, and these are the latest spy shots of the work in progress.
Now wearing swirly camouflage instead of the flat-black wrap spied on previous prototypes, this latest version is our best glimpse yet at the supercar expected to be called Cabrera. Despite the more disguising wrap, though, the contrast between bodywork and air vents is more evident - particularly between the side window and the rear wheel, where this prototype appears to be sporting a panel similar in appearance to the "side blade" on the Audi R8 (with whose replacement the Cabrera is expected to share much). However, this is more likely a bit of disguise to throw us off the scent. Don't be thrown by the headlamp treatment, either. It may look like a Photoshop product, but our photographers on the ground tell us these translucent screens are just another diversion - as if you couldn't tell this was a Lambo from a mile away.
As for technical details, we're still expecting a reworked version of the outgoing model's 5.2-liter V10 driving all four wheels, only retuned to the tune of 600 horsepower. A dual-clutch gearbox (similar to the excellent unit newly installed in the R8) is tipped to transmit the power instead of the six-speed manual or robotized gearboxes in the outgoing Gallardo or the rapid but unrefined ISR transmission in the Aventador. Expect weight to be trimmed thanks to Lamborghini's further experimentation with carbon fiber production techniques, helping the Cabrera do better than hold its own with newer, fresher competition like the Ferrari 458 Italia and McLaren 12C.