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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

1970 Lamborghini Miura shows why some dreams are worth a wait

It took Dennis Varni over a decade after his first ride in a Lamborghini Miura in the late '60s to finally purchase his own 1970 Miura P400S in 1979. Judging by his story and the V12 engine's sublime sound in the latest video from Petrolicious, the wait was entirely worth it. No matter where you look on a Miura, you find automotive beauty. On the outside, the design is a symphony of gently curving lines. The shapes are highlighted with wonderful mechanical touches like the eyelashes around the headlights or the little strakes that graduate in size just behind the side windows. Popping up the engine cover reveals a transverse V12 that's capable of a sound like thunder during a summer storm. While the interior appears a little cramped, it's really hard to complain with the carbs positioned inches from your ears and visible through the rearview mirror. As usual, Petrolicious does a superb job in capturing not only all of the Lamborghini's visual details but the sonic ones, as well. Everyone should take a moment to listen to this wonder machine climb through the gears just to brighten their day.

Lamborghini Aventador LP 750-4 SV Roadster drops its top at the Quail

The highly anticipated droptop version of the Lamborghini Aventador LP 570-4 SuperVeloce is here, debuting Friday at the Quail Motorsports Gathering as part of Monterey Car Week. The story here is pretty simple – take one Aventador SV and remove the roof – but the end result is a highly exclusive, truly outstanding supercar. "The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience," says Lamborghini boss Stephan Winkelmann. For the SuperVeloce, output is 6.5-liter V12 is increased to 750 horsepower, and dry weight is reduced 110 pounds, to 3,472, compared to the standard Aventador LP 700-4 Roadster. Hitting 60 miles per hour takes less than three seconds, and the roadster will top out at over 217 mph. Removing the roof is the same as the non-SV Roadster. There are two roof panels, each weighing 13 pounds, that stow nicely inside the luggage compartment. The power rear window goes down, as well, to let in all that awesome V12 Lambo growl. Only 500 examples of the Aventador SV Roadster will be made. The first cars will be delivered early next year, retailing for $530,075 in the United States. Of course, if you have the means, then by all means. Related Video: Lamborghini Aventador LP 750-4 Superveloce Roadster makes global debut in California, USA Sant'Agata Bolognese/Carmel, Calif. 14th August 2015 -- Automobili Lamborghini unveils the new Lamborghini Aventador LP 750-4 Superveloce Roadster in occasion of the Monterey Car week in California. The Roadster, presented at the famous event 'The Quail, A Motorsports Gathering', is available in a limited series of 500 units worldwide and is the first series- produced, open-top Lamborghini to bear the name Superveloce. ''The Superveloce is the purest, most sports-oriented and fastest series production Lamborghini ever. The Roadster version represents our commitment to satisfying our passionate clients with immensely emotional driving dynamics combined with an extraordinary open air experience,'' Stephan Winkelmann, President and CEO of Automobili Lamborghini said during the press conference at The Quail. As a member of Lamborghini's storied Superveloce family, the car offers greater performance with a power increase of 50 hp to 750 hp and a dry weight of 1,575 kg (3,472 lb), that is 50 kg (110 lbs) lighter compared to the Aventador LP 700-4 Roadster.