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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Urus recalled for screen defect

The Lamborghini Urus has become the latest Volkswagen family vehicle to fall victim to malfunctioning displays. A hardware defect that can render the entire unit permanently inoperable. Lamborghini says replacement head units will be shipped to customers who took delivery of vehicles with improperly-specified infotainment components.  The total population of the recall is just 48 vehicles produced for model year 2022, which is good news for owners of the popular new Lamborghini SUV. The bad news? It's a hardware problem that results in the screen being permanently disabled, not a mere software issue that can be resolved by rebooting the infotainment system or restarting the car.  "Under certain conditions during shutdown of the infotainment main unit, an error in one of the voltage regulators may lead to damage to various components within the control unit causing a loss of all functions including the screen display. In this case, the infotainment main unit is damaged permanently and needs to be replaced," VW's report to NHTSA said. "Upon start-up, the driver will notice that the infotainment screen in the center console is not working and not displaying an image which should prompt the driver to pay extra attention for objects behind the vehicle when reversing." Customers should receive notifications starting in December. All hardware will be replaced free of charge for the customer.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Recalls Lamborghini Safety SUV Luxury Performance

Lamborghini Aventador SV Jota spied with Huracan Performante styling

The Lamborghini Aventador S is Sant'Agata's current king. It's 6.5-liter V12 churns out 730 horsepower and 509 pound feet of torque. It has a top speed of more than 200 mph. Its looks put anything to come out of Wayne Enterprises to shame in the best possible way. But as the Lamborghini Huracan Performante showed us, there's always room for more. Just take a look at these new spy shots of the upcoming Aventador SV Jota. We don't have many details, but the car certainly looks the business. The most obvious upgrade is the fixed rear wing, but look closer and you can see that Lamborghini has redone the entire car's bodywork. There's a new front splitter, new side skirts and a new rear diffuser. Even the air intakes on the side look a little larger than those on the Aventador S. The exhaust outlets have been moved upward and appear to be an evolution of a prototype we saw last fall. Everything else is speculation. Expect some active aero similar to the trick system on the Huracan Performante. Expect even more power from the naturally aspirated V12. The car is still heavily camouflaged, but expect to see a full reveal sometime later this year. Related Video: