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Hamann gets stealthy with its more powerful Lamborghini Aventador Limited

The tuners at Hamann have gotten their hands on the Lamborghini Aventador and are offering a suite of stealthy upgrades and a boost in power for buyers who don't think Lambo's top model is already enough. The company wants to create a special model with "uniqueness in every way."
The Limited wears a two-tone body kit in Stealth Grey matte paint with Poison Green trim. Hamann adds carbon fiber pieces with new air vent inserts at the front, a two-piece front spoiler and side skirts. The rear receives carbon fiber replacements for the diffuser, engine air intake, spoiler and apron. It is also offering two different sport exhausts - a standard version and a race version... complete with backfire baked in. Finally, the custom Lamborghini is shod with forged, aluminum wheels that are 20 inches in the front and 21 inches in the rear. The interior remains basically stock except for being covered in green leather and contrasting black with green stitching.
Hamann isn't just about style. It is also giving the Limited a boost in performance to 760 horsepower and 542 pound-feet thanks to a few tweaks of the Aventador's software. It seems that if Lamborghini isn't giving buyers enough, then Hamann is happy to take things to the extreme at the 2014 Geneva Motor Show. Feel free to read more below.

Lamborghini teases engine sound, but of Sesto Elemento or Cabrera?

Lamborghini has launched a website for something it calls the Hexagon Project. The mysterious page asks that you submit your email address, and then it gives you a taste of glorious V10 engine noise, with the message: "Listen to your instinct. Discover the roar of a new creature from Lamborghini. That will be just the beginning."
But where is that wonderful noise going to come from? Since we don't see Lambo launching a front-engined, front-drive minivan in the near future, we're guessing it'll be found in the back of some low-slung, edgy super car.
In our minds, that leaves two candidates. The popular opinion, perpetuated by our friends at Jalopnik, is that this is the engine for Lambo's Gallardo replacement, rumored to be called the Cabrera. This is a sound guess, although the naming of the site, Hexagon Project, makes us think that there's more to it all than just the Cabrera's new engine.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.