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Lamborghini Centenario to grace the cover of next Forza game

The creatives at Turn 10 Studios must have had a heck of a time choosing which new supercar would feature on the cover of the next installment in the Forza franchise. We saw an unsurpassed array of exotic machinery, after all, unveiled last month alone at the Geneva Motor Show, but in the end it's the Lamborghini Centenario that got the nod. The exclusive supercar marks the 100th anniversary of Ferruccio Lamborghini's birth, and stands as "the most powerful Lamborghini produced to date," in the words of the company's own R&D chief Maurizio Reggiani. Unfortunately only 40 examples will ever be made – 20 coupes and 20 convertibles – and they've all been sold for the equivalent of nearly $2 million apiece. It will hit the small screen in the next Forza game before any of those extremely fortunate customers have theirs delivered in real life. Microsoft will reveal the new game at E3 in June, but for now we don't even know what it will be called. Forza Motorsport 7? Forza Horizon 3? Something else entirely? We'll have to wait to find out, but the Centenario will definitely be on the cover. This won't be the first time that a Lamborghini has graced the cover of a Forza game. The Huracan appeared on the cover of Forza Horizon 2. Previous cover cars have included the Ford GT, McLaren P1, Dodge Viper, Ferrari 458 Italia, and Audi R8. That'll make the Raging Bull marque, by our account, the only to be featured twice in the series. Related Video: Lamborghini partners with Microsoft: Lamborghini Centenario is cover car for next Forza game on Xbox. Sant'Agata Bolognese, 04 March 2016 : The Lamborghini Centenario will feature on the front cover and within the next Forza racing game on Xbox. Lamborghini and Microsoft's Turn 10 Studios announced their latest collaboration at Geneva Motor Show in March 2016, with the new Xbox game to be revealed at the Electronic Entertainment Expo in June 2016. The Centenario will be available "First in Forza," giving millions of fans around the world the exclusive opportunity to experience the virtual version of the car on Xbox before its road debut. Thus, players will be the first to enjoy the aspects of the car celebrating the 100 year anniversary of founder Ferruccio Lamborghini's birth, starting from the naturally aspirated V12 Centenario which produces 770 hp and powers from 0100 km/h in 2.8 seconds ( 0-300 km/h in 23.5 seconds) with a top speed of more than 350 km/h.

Lamborghini driver revs while Aventador bursts into flames [UPDATE]

UPDATE: The Aventador obviously has a V12, not a V10. It has been corrected below. Listening to an Italian V10 V12 screaming at the limit is one of the true joys of the automotive hobby, especially with the visual accompaniment of little licks of flame are shooting out of the exhaust. There's a time and a place for such an aggressive mechanical display, though. This Aventador owner in Dubai hopefully learned his lesson about being too exuberant with the throttle while stationary after his Lamborghini went up in flames. Several bystanders yelled out warnings, but the driver must have been partially deaf from revving the V10 V12 a little too often. The guy just drove off with flames eating up an increasing amount of the Aventador's rear. He didn't get too far though before the little blaze turned into a full-blown conflagration. While this was an expensive mistake, but the driver reportedly wasn't injured, according to The Telegraph.

World's largest Lamborghini dealer is in Dubai, because of course it is

Dubai is a place where supercars are so common, even the police drive them. So it's not at all surprising that Lamborghini would open its largest dealership ever in the city. The dealer is three stories tall and has over 19,000 square feet. That's a lot of space for cars, and according to Lamborghini's CEO, Stefano Domenicali, that space is needed, and perhaps other dealers will need to expand. In the release announcing the dealership's opening, he says Lamborghini expects its overall sales to double when the Urus launches this year. This will require more sales and service space. The Dubai Lamborghini dealer isn't just sales and service, though. In the photos above, you can clearly see that a large portion of real estate is dedicated to selling merchandise. Among the trinkets on sale are shirts, hats, keychains, mugs, and model cars. So regardless of your net worth, this dealer has something for you. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.