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Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.

See $1M-worth of Lamborghinis dangle high above New York

Lamborghinis certainly fly on the road, but for an event in New York City on January 30, they showed that they can hover, too. Lamborghini arranged to have a white 2014 Aventador Roadster and a Gallardo Super Trofeo Stradra Corse lifted by crane to the roof of a 12-story venue for the $1,000-per-ticket Big Game Big Give Super Bowl charity party hosted by comedian Alec Baldwin on Friday, January 31.
The cars arrived at the Tribeca Rooftop on Wednesday night and were lifted by crane up to the venue in the wee hours of Thursday morning. Autoblog friend Ethan Stupp was there and received permission to photograph and film the cars being delivered.
Scroll down to watch a video of the Lamborghinis being lifted into the heavens for the party.

Celebrating Ferruccio Lamborghini's 100th birthday

A tremendous thorn in Ferrari's side was born 100 years ago today. His name was Ferruccio Lamborghini, and today his company's cars are among the wildest and most desirable on the market. While the people of Sant'Agata Bolognese are probably raising several glasses of vino to Mr. Lamborghini, Hemmings has put together a great read on the man behind the brand. Lamborghini's start in the auto industry is the stuff of legend. Unsatisfied with the cars he bought from Ferrari and infuriated after being snubbed by the company's founder, Enzo, Lamborghini added an eponymous auto manufacturer to his tractor-building efforts. The Hemmings piece chronicles this feud, but digs far deeper into the brand's early days. Did you know part of the reason Lamborghini founded his company in Sant'Agata was because of the absolutely killer deal the local government cut with the company's founder? Seriously, the government gave out interest-free loans and exemptions from corporate taxes for its first ten years. Not a bad deal. From hiring Giotto Bizzarrini to design the company's early V12 engines to the debut of the iconic Miura, there's a lot of information here about the man and the company he built, going up until the 1970s, when he sold his shares and retired at just 58 years of age. Head over to Hemmings for the full read. Related Video: