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Lamborghini wants to grow, but it will never become big

Lamborghini had a record year in 2021: it delivered 8,405 cars, an increase of 13% over 2020 and, tellingly, 6,803 units more than in 2011. Almost all of the company's production capacity for 2022 is spoken for, so its popularity doesn't look like it's going to wane anytime soon. Andrea Baldi, the head of the Americas region for Lamborghini, sat down with Autoblog to talk about what this growth means for the future. "We have more than a year-long waiting time for every model. Even for the Huracan, which we launched in 2014. It's not just the STO; it's the all- and rear-wheel-drive variants as well. We pre-sold the Aventador Ultimae in three weeks in July 2021, which was a record," Baldi pointed out. The more family-focused Urus has been hugely popular as well; it's the best-selling Lamborghini with 5,021 deliveries in 2021. Lamborghini plans to continue growing in the coming years, it will notably unveil four new models in 2022, but there's a set limit to how far it can stretch. The executive team's idea is not to rival Audi in terms of size, or even Porsche. "We definitely want to scale up our production a bit. The big chance for us is the jump into hybridization, because it means that we'll get a new generation of cars. We'll start in 2023 with the Aventador's successor, and the entire range will gradually be electrified after that. This gives us an opportunity for the Aventador and Huracan successors to have a production line that can make more cars," Baldi revealed. He stopped short of telling us precisely how many more, but the increase will be relatively small — and maintaining the brand's exclusivity will be of paramount importance. "The idea will always be to have one car less than demand," he noted. "We will always have a waiting time but it should be shorter, so we need a little more production capacity. If you sit in front of your house and watch 10,000 cars go by, one will be a Lamborghini. We're talking about a small-digit percentage increase, but for a luxury brand it will be a big change," Baldi added. Going hybrid unlocks other opportunities, like the ability to reach new buyers while letting the firm stay on the right side of ever-stricter regulations. And yet, many of its customers still associate a super-sports car with a mighty internal combustion engine.

Lamborghini Aventador SV Roadster gets chilly shakedown

It was only days ago that Lamborghini gave the Aventador Superveloce its official debut at the Geneva Motor Show, but apparently the Italian brand has been hard at work on the next variant too. For those that want a 740-horsepower, 6.5-liter V12 singing a sweet song just behind their ears with the top down, then Lambo is testing an SV Roadster in the arctic. While the model is wearing copious camouflage and some very cool spotlights, the removable roof panel is still fairly obvious in several of these spy photos. Beyond the top, it doesn't look like Lambo is doing much to the body design, though. All of the pieces here can also be found on the SV coupe. There's no word when the SV Roadster might debut. Although with the standard model already complete, development of the convertible probably shouldn't take too long. The official unveiling might even be before the end of the year, especially with the coupe beginning sales in Europe in the spring. Featured Gallery Lamborghini Aventador SV Roadster Spy Shots Image Credit: CarPix Design/Style Spy Photos Lamborghini Convertible Performance Supercars lamborghini aventador sv lamborghini aventador lp 750-4 superveloce lamborghini aventador sv roadster

Lamborghini may bring a hybrid Espada successor to market in 2025

Lamborghini's CEO Stefano Domenicali was recently interviewed by Automotive News. And in the interview, there are some tantalizing tidbits about future product plans. In particular, he talks a little about the company adding a fourth mainline car to its current lineup of Aventador, Huracan and Urus. Note, this probably wouldn't have any affect on a super-limited production model like the rumored hypercar based on the Terzo Millennio. The news outlet specifically asked if it would be a successor to the Espada grand touring car, and while doesn't explicitly say that it is, he does mention the importance of space and getting the right powertrain. So it sounds like it will be something at least more practical than the company's current supercars. Domenicali also noted that we won't be seeing this new fourth Lamborghini for a while. It's targeted to come out between 2025 and 2027. When asked about an electric variant, he said that the current plans are just for a plug-in hybrid version. He doesn't rule out the possibility of a full electric, but the company hasn't seen the demand quite yet for a full electric Lamborghini, and the company would want to work with Volkswagen to figure out how such a car would fit in with the larger corporation's plans and goals. That particular tidbit would be a sign the aforementioned hypercar won't feature an electric powertrain like the Terzo Millennio concept with which it supposedly shares its design. The other product information Domenicali talked about was related to hybrids. He again confirmed that the next Aventador and Huracan, or whatever the successors are called, will feature plug-in hybrid powertrains. The first will be a V12 plug-in for the Aventador replacement, and the Huracan replacement will have a V10 plug-in. The company is still working on a Urus plug-in hybrid, too. It has, however, had some problems getting the desired performance from test engines that have included twin-turbo V6s and a V8. You can read more about what's next for Lamborghini in the full Automotive News interview. Related Video: