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Italy to offer Lamborghini 100 million euros to build Urus

The Lamborghini Urus' prospects for production may have just received the impetus they need as the Italian government is preparing to offer significant incentives to produce the high-end SUV in the country. According to a report from Bloomberg, Prime Minister Matteo Renzi's government is prepared to extend as much as 100 million euros (approximately $112 million) – but not in cash. That'd be a bit much for the borderline bankrupt national government. Instead the motivation is reportedly being offered in the form of tax breaks and other such incentives. In exchange, Lamborghini would pledge to hire 300 new workers to build the crossover. The Urus, for those who may not recall, was a crossover concept which Lamborghini presented way back at the 2012 Beijing Auto Show. We caught a closed-door glimpse of it in New York shortly before its debut and saw it again in Monterey the following summer. Ever since, the Bolognese automaker has been petitioning its patrons at Audi and Volkswagen to give it the green light, but the Germans have been dragging their feet at the prospect of investing the necessary capital to pull it off. Lamborghini is reportedly hoping to get a final decision next month, and the government incentives could help it make the business case to its parent company. While the Italy's terms would require final assembly to take place in that country, much of the work could end up being done at the same plant in Bratislava, Slovakia, where the Volkswagen Touareg, Audi Q7, and Porsche Cayenne are built. Bentley is expected to undertake a similar process for its new Bentayga, with assembly to be finalized in the UK. Related Video: Featured Gallery Lamborghini Urus Concept: Monterey 2012 View 10 Photos News Source: BloombergImage Credit: Copyright 2015 Drew Phillips / AOL Earnings/Financials Government/Legal Plants/Manufacturing Lamborghini Crossover Performance tax incentives

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Rare early Lamborghini Countach sells for record $1.2 million

Lamborghini may have made headlines with the highly exclusive, $4.5-million Veneno and the even more expensive Veneno Roadster that followed, but when it comes to classics sold at auction, their prices seldom approach the kind of figures attained by rare classics made by arch-rival Ferrari. Early 350 GTs and rare Miuras (like the SV prototype Gooding sold a few years ago for a record $1.7 million) have been known to breach the seven-figure mark, but now the Countach is making its way into the big leagues as well.
Pictured here is a rather exceptional early example sold by Bonhams in Connecticut last week. This 1975 Lamborghini Countach LP400 "Periscopica" - so dubbed for the unique rearview mirror fitted to the first 150 examples made - has just over 10,000 miles on the odometer. With flawlessly retouched Blu Tahiti (read: French racing blue) paint and an immaculate deep tan leather interior, the Periscopica was the subject of feverish bidding before selling for $1.2 million to a buyer present at the auction, beating out a dozen or so telephone bidders.
The record price for a Countach trumps the previous record, also set by Bonhams at the Quail Lodge last August, where another '75 Periscopica sold for $836,000. The rising prices surely reflect the coming of age for the Countach, now nearly 40 years since its introduction - particularly for the generation that grew up idolizing it as the prototypical supercar. Scope it out in the artful gallery of 76 high-resolution images above and the details of the auction below.