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Lamborghini Aventador SV Roadster will debut in Monterey

While the Monterey Car Week and Pebble Beach Concours d'Elegance remain a brilliant place to watch cars (and people), it just wouldn't be the same if some of the world's finest automakers didn't bring something new to the affair. Lamborghini will take center stage in the lead up to this year's Concours, unveiling the all-new Aventador LP 750-4 Superveloce Roadster at The Quail on Friday, August 14. While normally we'd say that details are scarce, the truth is, we expect the Aventador SV Roadster to simply mimic the standard SV hardtop. That should mean a screaming, 740-horsepower V12, a sub-three-second sprint to 60 miles per hour, a 200-mph-plus top speed, and a price tag in excess of half a million dollars. The SV Roadster will be limited to just 500 units, making it rare even among the ultra-pricey world of Lamborghini. Look for much more on the SV Roadster when it makes its debut next week at The Quail, in sunny California. Until then, scroll down for Lambo's brief press release. Related Video: Sant'Agata Bolognese 7th August 2015 – Automobili Lamborghini will present the global unveiling of the Aventador LP 750-4 Superveloce Roadster during a press conference at "The Quail, A Motorsports Gathering" on Friday, August 14 at 10 a.m. Following the sold-out coupe, Lamborghini will offer a more exclusive option for customers seeking the performance associated with the Superveloce moniker and the joy of open cockpit driving. Representing a true expression of super sports car purity, the Aventador LP 750-4 Superveloce Roadster is limited to a 500-unit production run. Further details about pricing, dealer delivery and specifications will be released in conjunction with the official debut.

Best bus stop ever makes public transportation way more interesting

For all the advantages public transportation offers, relying on your local bus is typically about as entertaining as taking in someone's lint collection. Telecommunications giant Qualcomm set out to remedy that scenario at one stop by switching out the bus schedule on the wall for a URL. Visitors were encouraged to participate and immediately got more than they bargained for. One would-be bus rider got a trip in a Lamborghini Gallardo Spyder, and that was probably the most predictable result.
We would like to think we'd be more prone to embracing public transportation if it came with this level of entertainment. You'll have to watch the video below to see more about what we mean.

Lamborghini goes from carbon fiber to carbon neutral [w/video]

Draw up a list in your mind of automakers striving to "save the environment," and you might be forgiven for not ranking Lamborghini very high on impressions alone. After all, it only makes supercars with double-digit cylinder counts, displacing over 5.0 liters, and producing in excess of 600 horsepower. Hardly what you'd characterize as "green" modes of transportation, then. And though it recently showed a hybrid sports car concept, it has opted next to build an SUV instead. However the Raging Bull marque is out to rehabilitate its image by changing the reality of its carbon footprint. It's just not about to do so by watering down the supercars for which it is known. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." – Lamborghini CEO, Stephan Winkelmann This week the Italian automaker officially opened its new Trigeneration Plant – which is not, lest you think otherwise, an assembly facility spanning multiple eras of production. It's a new power plant, built on the site of the company's headquarters in Sant'Agata Bolognese, that will generate its electricity, heating, and cooling, all from the same source of natural gas. The plant has an installed (potential) capacity of 1.2 megawatts, and will (practically speaking) be capable of generating over 25,000 MWh every year. That'd be enough to power all the houses in Sant'Agata, the otherwise sleepy town which Lamborghini shares with about 7,000 residents. The clean-burning facility is estimated to cut out 820 tons of CO2 every year, and by 2017 is slated to run on biofuel to raise that figure to a claimed 5,600 tons per year. The question is, who cares? Sure, people buying EVs and free-range chickens want to be assured that their buying habits fit their environmental conscience, but does the average Lamborghini buyer really care if their new supercar came from an environmentally friendly factory? "If we are going to do the things only because of the importance first thing for the customer, we would not be here anymore," Lamborghini CEO Stephan Winkelmann told us during roundtable discussion at the opening of the Trigeneration Plant. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." "It would be ridiculous if you would say we are going to save the world.