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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Watch an Aventador, Viper and LFA play the songs of their people

Our friends at Road & Track recently stopped by Cars and Coffee in Irvine, California, with the 2013 SRT Viper and found themselves a place to park between a Lamborghini Aventador and a Lexus LFA. Those machines might as well be the three musketeers of ludicrous exhaust notes, and rather than keep those 24 raging cylinders muffled, R&T set about conducting an orchestra of internal combustion. On seeing these three lined up, we were more than prepared to call the Viper victorious when it came to tickling our ear drums, but the latest domestic V10 sounds down right civilized in this company.
If we're picking favorites, we have to say the LFA takes the cake. There's something about the noise of a street-legal V10 that can wrap it's tachometer all the way to 9,000 rpm that turns our knees to quivering dollops of jelly. Check out the clip below for a listen. We shouldn't need to tell you to get frisky with the volume.

Range-topping 800-hp Lamborghini Aventador SV hits the 'Ring

A couple of years ago, rumors were circulating about a possible high(er)-performance version of the Lamborghini Aventador, and our spy photographers have just captured what appears to be a prototype of this new supercar testing at the Nürburgring. Supposedly called the Aventador SV (for Super Veloce), this even-more-hardcore version of Lamborghini's range-topper could boast as much as 800 horsepower. Yowza.
As for the car you see here, our spies point out new center-lock wheels wrapped in ultra-thin high-performance tires that hide revised brake calipers mounted in a different position than on the normal Aventador. Up front, there's a new aerodynamic piece that makes for an even lower air splitter, and around back, an extra piece of trim (often referred to as a Gurney flap) has been added to the spoiler to provide enhanced downforce.
We don't imagine there's much in the way of weight to shed from the Aventador's carbon fiber monocoque chassis, so this SV version will likely focus more on better suspension tuning, improved aero and a 80-100 more horsepower to set it apart from the rest of the range. Expect more details to arrive around the time of the Frankfurt Motor Show this fall.