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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Huracan Superleggera tests new wheels for a dash through the snow

The top-end Lamborghini Huracan Superleggera was caught testing in the snow this week. While most of the car looks similar to the test vehicles seen at the Nurburgring, there are a few differences. Most notably with the wheels. This is the first time we've seen a Huracan with these spindly five-spoke wheels, which look sharp, and are probably lightweight. They also wear bright red center-locking wheel nuts. This is a distinct difference from earlier prototypes that wore conventional wheels with five lug nuts. As for the rest of the car, there isn't much new to report. The large front and rear vents and rear diffuser remain the same, as do the relocated exhaust and giant rear wing. What is a bit odd is that this winter tester appears to be missing the deep chin spoiler and side scoops of the Nurburgring cars. We assume these pieces were removed only on this test car, since even the standard Huracans feature the large side scoops. Lamborghini probably removed these bits of body work to avoid damaging them in deep snow. When the Superleggera is finally unveiled to the public, we expect it will likely have at least 611 horsepower, like that of the Super Trofeo race car. This would also make sense since the standard model already makes 602 horsepower, so an extra nine shouldn't be a stretch. The Superleggera will also bring the total model count for the Huracan to five, now that the company has revealed the rear-drive LP580-2 convertible. Considering the fact that the previous head of Lamborghini hinted there might be a total of five models, there probably won't be any other Huracan variants coming. Related Video:

1971 Lamborghini Miura SV is PoloStorico's first restoration

Lamborghini is fitting in at the annual Amelia Island Concours d'Elegance, trotting out a fully restored 1971 Miura SV. This is not just any Miura, though. It's been the subject of a complete restoration courtesy of Sant'Agata's young restoration arm, PoloStorico. Wearing chassis number 4846, this Miura SV was introduced on the Bertone stand during the 1971 Geneva Motor Show – the company's new Countach was on the main Lambo stage. According to Lambo, this car is "truly a one-off," featuring parts from the Miura S alongside pioneering features that would be seen on later SVs. But who cares about its history – just look at this thing. Lamborghini has gone mad restoring this Miura, with PoloStorico inspecting each individual body panel and then finishing all of them in this beautiful Verde Metallazata – literally green metallic. The company claims that every component was restored or replaced, and that "exhaustive research" went into the process. But why Amelia Island, and why now? The head of PoloStorico has the answer. "This is the year in which the Lamborghini Miura celebrates its 50th anniversary," Enrico Maffeo said in the official statement. "This car not only illustrates the iconic appeal of the Miura, widely acknowledged as the forerunner of modern super sports models, but is also a perfect example of the expertise available in Lamborghini PoloStorico in providing the most authentic Lamborghini restorations." This Miura SV marks the first completed project for the PoloStorico team. Based on the few images we've seen, it's the start of something big for Lamborghini's vintage models. Related Video: LAMBORGHINI POLOSTORICO CELEBRATES MIURA 50 ANNIVERSARY AT AMELIA ISLAND WITH RESTORED MIURA SV 1971 GENEVA SHOW CAR Sant'Agata Bolognese, – The original Lamborghini Miura SV shown at Geneva motor show in 1971 has been the subject of more than a year's restoration by Lamborghini PoloStorico, and is presented as a finished project at the Amelia Island concours event (USA) from 10 to 13 March. The Lamborghini Miura SV (Super Veloce), chassis #4846, was the pre-production model for subsequent Miura SV production. Unveiled at the 1971 Geneva motor show on Bertone's stand (while Lamborghini showed its new Countach), the car was truly a one-off, carrying over parts from the previous Miura S and introducing new features that would be seen on later SVs. Lamborghini PoloStorico was appointed a year ago to fully restore chassis #4846 to its perfect original state.