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Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

Lamborghini Urus Performante reports for patrol car duty in Dubai

The city of Dubai expanded its fleet of exotic police cars while helping Lamborghini set a new annual sales record. It took delivery of a new Urus Performante, the range-topping version of the Italian brand's high-performance SUV, at the 2023 edition of the Dubai Airshow. Dubai officials plan to use the Urus Performante as a patrol car, so they requested several modifications. Finished in the city's white and green livery, the SUV features a specific rear spoiler with an integrated 360-degree LED light bar and a siren. Interior pictures haven't been released, but we're told it's equipped with an armored gun box, a folding screen that displays messages, and a defibrillator for first-aid response. There's also a special compartment added to the trunk to let the officers assigned to the Urus store their service equipment. What's under the hood doesn't change. Power comes from a 4.0-liter V8 that relies on a pair of turbochargers to make 657 horsepower at 6,000 rpm and 627 pound-feet of torque from 2,300 to 4,500 rpm. The engine exhales through a titanium exhaust system designed by Akrapovic, and it spins the four wheels via an eight-speed automatic transmission. Hitting 62 mph from a stop takes 3.3 seconds, and the Urus keeps accelerating until it hits 190 mph. It might one day need to reach this speed given Dubai's large concentration of supercars. Dubai, the largest city in the United Arab Emirates (UAE), regularly purchases high-end cars for its police department. Over the past decade or so it has purchased a Lexus RC F, a Bugatti Veyron, a Mercedes-Benz G-Class tuned to 700 horsepower by Brabus, and even a science-fiction-like hoverbike. It's not all supercars; the fleet also includes several Toyota Land Cruisers, Dodge Chargers, and Nissan Pathfinders.  Not to be outdone, Abu Dhabi (the second-largest city in the UAE) also owns exotics. Its fleet includes a Veyron and a Nissan GT-R.  Featured Gallery Lamborghini Urus Performante for Dubai police fleet View 10 Photos Weird Car News Lamborghini SUV Police/Emergency Performance

Admire 350 Lamborghinis lined up at 50th Anniversary Tour

If you're a fan of Lamborghini then you'll want to set aside 13 minutes of your time for this video. The Sant' Agata carmaker is hosting a 50th Anniversary Tour from Milan to Rome and then back up to the factory in Bologna, and the 350 entries in this running of the bulls were staged on a Milan street. YouTube user Shmee150 is with the convoy and he spent the aforementioned 13 minutes walking among the field of glory that spans models from 1963 to now.
None of the cars were running so the video lacks the audio thrill of the supercars merging onto the M6 in the UK. As a virtual tour of Italian art museum showcasing a massive outdoor exhibit of Lamborghinis, however, it can't be beat. Don't hesitate to check out the video below.