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Lamborghini caps 2020 production at 8,000 to preserve cachet, resale values

Lamborghini chairman and CEO Stefano Domenicali told Car Advice that the Sant'Agata Bolognese automaker will cap production at 8,000 cars in 2020. Even though the cap doesn't take effect for a year, it has caught us by surprise — we didn't realize just how well Lamborghini is doing. In 2010, Lamborghini sold 1,302 cars worldwide, while its rival in Modena sold 6,461 units. Last year, Lamborghini broke all of its records on the way to a 51 percent sales increase and 5,750 cars delivered. The cap maintains two post-sale hallmarks required to fuel Lamborghini's new-car sales: exclusivity and resale values. Ferrari has led the way with public declarations of voluntary caps to maintain brand cachet, and Lamborghini's happy to shadow that leader. Domenicali, an ex-Ferrari man, didn't miss an opportunity to put the running bull's nose ahead of the prancing horse's in his comments, though. He told the Australian publication, "I can also say that for us, Ferrari has always been a reference ... as well as others in the super sports car segment, but we have already achieved higher residual values for our cars, especially with some of our older models." The boss marked out half the 2020 allotment for the Urus, two-thirds of the remainder for the Huracan, and the rest for the Aventador. We expect any 2020 cap to apply only to 2020, though. If Lamborghini can hustle a 40 percent increase in deliveries this year — 2,300 more units, and that's not outside the realm of possibility since this is the first full year of Urus sales — then in 2019 the carmaker will exceed the 2020 cap by 50 units. In such case, shrinking supply next year would help sustain the lather of acolytes, as well as copy another page from Ferrari's handbook. In 2013, then-Ferrari CEO Luca Montezemolo held production to under 7,000 units, after building 7,318 cars in 2012. In 2014, then-Ferrari CEO Sergio Marchionne said he'd stick to the "willful and intended" 7,000-unit cap. But when Ferrari announces its 2018 results soon, we expect uncapped shipments to exceed 9,000 units. Other upward pressures on Lamborghini's sales would be the success of the Huracan GT3 EVO, which won the GTD class in the weekend's Rolex 24 at Daytona, a year after the Huracan GT3 won in 2018. Lamborghini Squadra Corse has built more than 200 customer racers, and no one would rule out a few more orders phoned in on Monday.

Lamborghini Huracan Superleggera sounds great around the Ring

One of the most exciting things about Lamborghini launching an all-new vehicle is that we have years of increasingly faster, more aggressive variants to look forward to. For the Huracan, that inevitably means the arrival of a Superleggera model. While we've published spy shots of the Huracan Superleggera in the past, this is the first time we've seen and heard the car in motion. The video opens with a pair of the lightweight monsters positively (and unsurprisingly) embarrassing a Mercedes-Benz S-Class, and then carries on with plenty of V10 wailing around the famed track. Unlike our first shots of the Superleggera, which featured a mostly unchanged body, this video reveals far more significant exterior changes. Most noticeable is a hefty – and possibly fixed – rear wing. Lamborghini's designers also made significant changes to the front fascia, with a more prominent chin spoiler and additional vanes to manage air entering the lower intakes. In back, Lamborghini added a large rear diffuser and removed the box-like appendage on the back of the car with a more production-ready finish. That probably means we're seeing (and hearing) the Superleggera's new exhaust in a more finalized form. We're still counting on seeing the Huracan Superleggera before the end of 2016, possibly in September, at the Paris Motor Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive Mike via YouTube Spy Photos Lamborghini Coupe Performance Supercars Videos spy video lamborghini huracan superleggera

Lamborghini and Bentley rack up record sales in 2022

Sister companies Lamborghini and Bentley independently announced that they set a sales record in 2022. Both firms posted a big increase in deliveries, and their announcement comes shortly after Bugatti and Rolls-Royce released their own record-breaking 2022 sales figures. Lamborghini delivered 9,233 cars in 2022, an increase of 10% over 2021 (which was a record year as well). Its best-selling model is the Urus, which accounted for 5,367 deliveries (a 7% increase over 2022). That's not surprising; SUVs sell well. What's rather stunning is that Huracan deliveries soared by 20% to 3,113 examples in 2022. Finally, Lamborghini delivered the last 753 examples of the Aventador. Geographically, the United States remains Lamborghini's biggest market; the company delivered 2,721 cars there in 2022 (an increase of 10% over 2021). China takes second place with 1,018 deliveries (up 9%) followed by Germany (808 cars; up 14%), the United Kingdom (650 cars; up by 15%), and Japan (546 cars; up 22%). All told, deliveries in the EMEA region(Europe, Middle East and Africa) jumped by 7% to 3,484 cars. The company's outlook for 2023 is bright. It will notably unveil the Aventador's hotly-anticipated successor, and the yet-unnamed model will stand out as its first series-produced hybrid model. Its historic factory in Sant'Agata Bolognese, Italy, will keep busy as well. "We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list," said company boss Stephan Winkelmann. While it's too early to tell if 2023 will be another record year for Lamborghini, executives stress that they want to keep the company's growth in check. The aim isn't to rival, say, BMW in terms of volume. "The idea will always be to have one car less than demand," Andrea Baldi, the head of the Americas region for Lamborghini, told Autoblog in 2022. "We will never become unexclusive. That is a promise." Bentley is celebrating for many of the same reasons: It sold 15,174 cars in 2022, an increase of 4% over 2021 and its first annual result above the 15,000-unit mark. Here again, there are some interesting surprises hidden in the numbers. Its best-seller was the Bentayga, it represented 42% of the firm's sales, and 2022 was the big SUV's most popular year — that's an impressive feat for a car released in 2015. The Continental GT range represented 30% of sales and the Speed variant accounted for 31% of those. The Flying Spur represented the remaining 28%.