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Lamborghini set an all-time sales record in 2019

Growing demand for the Urus helped Lamborghini set an all-time sales record in 2019. The company delivered 8,205 units, a significant 43% increase compared to 2018, and well over half of its sales came from its only SUV. Annual sales in the Asia-Pacific region grew by 66% to 2,162 units, but the United States remains the company's largest market by a long shot. This partially explains why the Urus (pictured) raced ahead the Aventador S and the Huracan Evo to become Lamborghini's best-selling model by a long shot. The assembly line at Sant'Agata Bolognese, Italy, rolled off 4,962 examples of the SUV in 2019, followed by 2,139 units of the Huracan Evo, which Lamborghini manufactures in a separate building at the same facility. The V12-powered Aventador S also made there logged 1,104 sales, an impressive figure considering it's Lamborghini's oldest and most expensive model. While Lamborghini is celebrating a record year, and its ninth-consecutive year of growth, it previously announced it plans to cap production at 8,000 units in 2020 in order to maintain a degree of exclusivity. "We must not go on growing forever," company boss Stefano Domenicali warned in 2019. It could ultimately reach the 10,000-car threshold, but only after it adds a fourth series-produced model to its range to balance it out. There's no word yet on what form the fourth car will take, though unverified rumors point to an electrified 2+2 tourer. Lamborghini nonetheless entered 2020 on a positive note. It's in the process of developing a hybrid variant of the Urus, it's putting the final touches on the track-bound ST-X variant, and it's shaping the Aventador's successor. It remains confident in its overall outlook, it affirmed in a statement accompanying its 2019 result. Enthusiasts devote a considerable amount of energy to bashing high-riding models made by luxury brands, but sales figures prove entering the SUV segment makes a lot of sense from a business standpoint. In 2019, Porsche delivered 92,055 examples of the Cayenne (a 29% increase over 2018) and its bestselling model was the smaller Macan, which found 99,944 buyers. Rolls-Royce thanked the Cullinan for the 25% jump in sales it recorded in 2019 (up to 5,152 units), while Bentley credited the Bentayga for a 5% increase to 11,006 cars. It's no wonder Aston Martin allegedly ditched the RapidE to focus on the DBX, and Ferrari wants a piece of the pie. Related Video:

Lamborghini outlines electrification strategy, announces first EV

Lamborghini, one of the industry's fiercest defenders of the naturally-aspirated engine, is planning to electrify its range during the 2020s. It detailed the path it will follow to electrification, and it announced the road leads to an EV. Company boss Stephan Winkelmann named the three-part electrification strategy Direzione Cor Tauri, which is Italian for "towards Cor Tauri," a reference to the brightest star in Taurus — the constellation in the northern celestial hemisphere, not the Ford built over six generations. Significantly, he stressed that adding batteries and electric motors to a supercar's driveline will not dilute the hardcore performance that Lamborghini's image is built on. The first phase of the plan calls for celebrating the non-electrified internal combustion engine. Lamborghini wants to send it off with a bang, if you'll pardon the pun. It will flex its engineering muscles by unveiling two models powered by a naturally-aspirated V12 in 2021. Our crystal ball tells us at least one will be the long-awaited successor to the Aventador S. Act fast if you want one, because it undoubtedly won't stick around for as long as its predecessor. Lamborghini's first production-bound hybrid, the Sian (pictured as a roadster), arrived in 2019 as a sold-out, limited-edition model with a V12-electric powertrain. Some of the lessons learned during the project will permeate a series-produced hybrid model that's expected to make its debut in 2023. Advances in carbon fiber solutions and new technologies will help engineers offset the weight added by the battery pack. We don't know what kind of system the model will use, or where it will slot in the firm's portfolio. It might be a replacement for the Huracan Evo, however. The entire Lamborghini range will be electrified to some degree by 2024. Reaching this ambitious goal will require investing 1.5 billion euros (around $1.8 billion at the current conversion rate) to develop powertrains and other technologies. That's the largest cash injection the firm has ever received since its inception in 1963. Finally, the first series-produced electric Lamborghini will arrive at some point during the second half of the decade. It will arrive as a fourth model, meaning it likely will not be merely a battery-powered version of an existing car, but it's far too early to provide details like its name, the segment it will compete in, and the technology it will use.

Lamborghini updated the Urus super-SUV for 2021, and you can win one here

Autoblog may receive a share from purchases made via links on this page. Pricing and availability are subject to change. No donation or payment is necessary to enter or win this sweepstakes. See official rules on Omaze. 641 horsepower. 0–60 in just over 3 seconds. A top speed of 190 miles per hour. All of those numbers sound impressive in a performance car, but in a five-seat SUV theyÂ’re bonkers. That kind of performance is what you get when youÂ’re behind the wheel of the 2021 Lamborghini Urus. Normally one of these super-SUVs will cost you right around a quarter of a million dollars, but for those of us who donÂ’t have that kind of cash, just head on over to Omaze, where theyÂ’re giving away a Urus, along with $20,000 in cash, with all taxes and delivery fees covered. Win a 2021 Lamborghini Urus and $20,000 - Enter at Omaze HereÂ’s what we said about the Urus when we first got behind the wheel: “With a full day of track, street and dirt driving ahead of us, our first impressions arrive hard and fast at the 2.54-mile Vallelunga circuit near Rome. It feels strange to sit behind the wheel of a Lamborghini with a turbocharged V8 and room for five, but the whip-like acceleration from a standstill leaves you neck-strained and satisfied. This thing is wickedly quick, with a claimed 0-to-62-mph time of 3.6 seconds. It might be quicker than that in the real world. That's speedier than a Gallardo, which isn't saddled with a 4,843-pound curb weight. Drop the car's numerical mass from your mind, and Urus also feels shockingly nimble in corners. Aided by active roll stabilization, an air suspension system that can lower the car up to 1.6 inches, active damping, torque vectoring, and sticky Pirelli Corsa rubber, the Urus manages to dance its way breezily through corners despite its relative heft. The standard 10-piston carbon ceramic brakes deliver phenomenal stopping power, though it sometimes felt like there was some additional brake assist that was boosting the slowdown efforts, making it difficult to finely modulate brake release during corner entry. “Dip the throttle and 641 horsepower and 627 pound-feet of torque gets laid down with a whole lot of help from the computers; there are some tight corners at Vallelunga that would have yielded understeer from a more analog vehicle, but the Urus's all-wheel drive, four-wheel steering and torque vectoring enable a point-and-shoot approach at the track.