2013 Lamborghini Gallardo Lp 550-2 on 2040-cars

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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini CEO says Urus brings lots of new customers from Russia and India

The new Lamborghini Urus might turn out to be a golden goose for Lamborghini. The twin-turbo V8 SUV is finding new customers for the Italian supercar manufacturer, and in an interview with CNBC, Lamborghini's CEO Stefano Domenicali says the reception for the $200,000 vehicle has been unexpectedly "fantastic." The outlook for Lamborghini's 2018 sales is projected at 5,000 cars, and the Urus could account for over a thousand of those. By 2020, Lamborghini would be building some 8,000 cars per year, and over a half of those would be Urus sales. Domenicali says that would be a point where Lamborghini would restrict its growth, as does rival Ferrari, to keep its supercar brand exclusive. The head of Lamborghini's Asia Pacific sales, Andrea Baldi also says the manufacturer will "always make sure" that demand for its cars is higher than the supply. If making SUVs turns out to be a success for Lamborghini, the key might be hidden in the nameplate of the Urus. It's indeed Russia that looks to be a fertile land for Urus sales, since it's a country with both demanding roads and demanding customers. Domenicali says Russian roads have made it hard to sell traditional Lamborghini products, but the SUV should find a strong customer base there. India is another significant new market for the Urus, for similar reasons. And as for the influx of new Lamborghini customers: a growing part of them are cryptocurrency investors. It looks like bitcoin bros will only accept a Lamborghini as the token of their newfound success. "These are young people that want to become very rich with a high-risk investment," said Domenicali. "And our customers are young as well, and very aspirational. They are not shy. So I think there is a connection." Related Video: News Source: CNBCImage Credit: AOL/Drew Phillips Lamborghini Crossover SUV Luxury Performance stefano domenicali

The best cars we drove this year

Six hundred and fifty. That's roughly how many cars pass through the hands of Autoblog editors every year, from the vehicles we test here at home, to the cars we drive on new product launches, testing roundups, long-term cars, and so on. Of course, our individual numbers vary due to several reasons, but at the end of the day, our team's repertoire of automotive experience is indeed vast. But let's be honest, some cars certainly stand out more than others. So as the year's about to turn, and as we're readying brand-new daily cat calendars for our cubicles, our editors are all taking time to reflect on the machinery that made this year so special, with one simple, open-ended question as the guide – a question that we're asked quite frequently, from friends, family, colleagues, and more. "What's the best car you drove this year?" Lamborghini Huracan When I review the list of everything I drove in 2014, picking an absolute favorite becomes almost impossible. I mean, how does one delineate between the joy offered by cars as different as the Alfa Romeo 4C, Volkswagen Golf R, Mercedes-AMG GT S and even the humble-yet-wonderful Chevy Colorado? Okay fine, I'll just pick the Lamborghini. I drove the Lamborghini Huracan LP 610-4 on a racetrack, in the mountains, and along southern coast of Spain. It felt like the king of the car jungle in all of those places, sucking the eyeballs of observers nearly out of their heads as it drove by, and almost melting my brain with its cocktail of speed and grip and intense communication. It feels a little easy to say that the one new supercar I drove this year was also my favorite, but the fact is that the Huracan is one of the finest cars I've driven during my career, let alone 2014. Judge me if you must. – Seyth Miersma Senior Editor Rolls-Royce Wraith There are a couple of ways to look at the question, "What's the best car you drove this year?" In terms of what was so good I'd go out and buy one tomorrow, that'd be my all-time sweetheart, the Volkswagen GTI. Or if I'm just talking about sheer cool-factor, maybe something like the Galpin GTR1, BMW i8, or Mercedes-Benz G63 AMG. But instead, I'm going to write about the sheer opulence of being the best of the best. The hand-crafted, holier-than-thou, shut-your-mouth-when-I'm-talking-to-you supremacy. I'm picking the Rolls-Royce Wraith. I drove the Wraith for a week in April, and was really, really impressed. This car does everything, perfectly.