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Lamborghini will enter the Urus in off-road competition

Lamborghini still has several months until it starts shipping its new 189.5-mph Urus SUV to customers, but the brand is already thinking about proving its mettle by entering the luxury ute in an unspecified all-roads competition. It also plans to use the Bentley Bentayga, a key competitor in the rarified $200,000 SUV segment, as a benchmark when that vehicle takes on the Pike's Peak International Hill Climb in Colorado in June, even though it denies it will outright follow its Volkswagen Group stablemate into the competition. Bentley just hired two-time Pikes Peak winner Rhys Millen for that endeavor. "Lamborghini welcomes challenges, but whatever we do will be quite different from other brands," CEO Stefano Domenicali was quoted as saying by Autocar. "We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off-road and very fast on gravel. We will choose something that combines all of these things." The Urus is powered by a 4.0-liter twin-turbo V8 that generates 641 horsepower and 627 pound-feet of torque. It's mated to an eight-speed automatic transmission that drives all four wheels and goes from 0-62 mph in 3.6 seconds. It boasts low-down torque for off-road benefit, plus Terra (off-road) and Sabbia (sand) driving modes, which raise the air suspension for added ground clearance. By way of comparison, the Bentayga that Bentley will race up Pike's Peak features a 6.0-liter W12 making 600 hp and 664 lb-ft of torque and taking the SUV from 0-60 in 4 seconds. Domenicali recently told CNBC that the $200,000 luxury ute has been a hit with Bitcoin investors (of course) and buyers in Russia and India, and could account for more than a fifth of the brand's projected sales of 5,000 vehicles in 2018. Lamborghini expects to double production in its newly remodeled Sant'Agata Bolognese factory by next year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lamborghini Urus has an underwhelming exhaust note

Lamborghini has been releasing a number of teaser trailers for its upcoming Urus SUV, and the latest is all about trying to make the SUV really feel like a Lamborghini. The host at one point begins talking about giving the Urus the right sound, which culminates in a shot of a prototype accelerating away with all raucous roar of ... any other premium crossover on the market right now. Yes, the Lamborghini Urus sounds generic. Despite reportedly making 650 horsepower from its twin-turbo V8, the exhaust note sounds too quiet, smooth, and clean. It doesn't sound bad, but part of what makes a Lamborghini a Lamborghini is a stunning howl that you can hear blocks away. It shrieks at the high end, barks at the low end, and crackles in-between. Just take a listen to the Huracan in the video below. The Urus does none of that. Some may say this is actually a good thing because an SUV is supposed to be more practical and refined for daily use. But that's not what a Lamborghini is, even one that can carry more than two people. Lamborghinis are big, loud, impractical, and showy. And there's no shortage of fast, subtle SUVs out there, so the Lamborghini being brash is a key selling point. Still, this likely won't deter many prospective Urus buyers. It's still absurd-looking, featuring roughly the same creased and folded body work of the concept, and an interior full of spaceship-style switch gear. And as we already mentioned, it should be really fast. If only it sounded right. Related Video:

Lamborghini teases engine sound, but of Sesto Elemento or Cabrera?

Lamborghini has launched a website for something it calls the Hexagon Project. The mysterious page asks that you submit your email address, and then it gives you a taste of glorious V10 engine noise, with the message: "Listen to your instinct. Discover the roar of a new creature from Lamborghini. That will be just the beginning."
But where is that wonderful noise going to come from? Since we don't see Lambo launching a front-engined, front-drive minivan in the near future, we're guessing it'll be found in the back of some low-slung, edgy super car.
In our minds, that leaves two candidates. The popular opinion, perpetuated by our friends at Jalopnik, is that this is the engine for Lambo's Gallardo replacement, rumored to be called the Cabrera. This is a sound guess, although the naming of the site, Hexagon Project, makes us think that there's more to it all than just the Cabrera's new engine.