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Lamborghini bringing exclusive supercar to Pebble Beach

The latest rumors emanating from the House of the Raging Bull say that Lamborghini is planning another million-dollar, ultra-exclusive supercar. Lambo is tipped to bring it to Pebble Beach next month, but it won't be showing it to the general public. Lamborghini has a proud recent history of turning its flagship supercars into something even more desirable. You'll remember the Reventon that was based on the Murcielago previewed the Aventador and was offered in a limited run of 20 coupes and 15 roadsters with a seven-figure price tag. The Bolognese automaker followed up with the Veneno, an even more extreme take on the Aventador. Three coupes and nine roadsters were sold, with prices exceeding $4 million. (There was the Sesto Elemento, but that was a smaller 10-cylinder model.) According to Motor Trend, this latest creation is expected to be based on the 12-cylinder Aventador, with more adventurous styling and likely a more powerful engine. You can bet it'll be produced in small numbers and command a seven-figure price tag. Production is likely to take place at the company's dedicated prototype development center that was opened three years ago. Now if you're wondering what's the point of bringing a new car to a public show if you're not going to show it to the public, consider that the public isn't the only ones that will be in attendance for the Monterey extravaganza. Some of Sant'Agata's top clients will also be on hand, and it's to those individuals that Lamborghini will be showing its latest creation. Lambo's been known to hold private previews in the past, and cameras were not allowed the last time this writer was invited to such an event. But that concept was unveiled to the public at a major auto show the following month, so here's hoping whatever Lamborghini is bringing to Pebble Beach will find its way onto the stage in Frankfurt come September as well. Related Video: Featured Gallery Lamborghini's Limited-Edition Supercars News Source: Motor TrendImage Credit: Lamborghini Misc. Auto Shows Lamborghini Supercars Pebble Beach

Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: