2012 Lamborghini Gallardo Lp550-2 E-gear Coupe Black Apollo Rims Only 1394 Miles on 2040-cars

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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Lamborghini Cabrera could look this good when it replaces Gallardo

The Lamborghini Gallardo is a bit long in the tooth, so it's only natural that Lamborghini has its replacement in the works. Referred to as the Cabrera, the new model has been seen testing on the Nürburgring with fairly heavy camouflage, but it wasn't enough to stop automotive designer and Auto Week illustrator Marco van Overbeeke from rendering what he thinks it will look like when it's finished.
After comparing the illustrations and the photos of the Cabrera testing on the Nürburgring, it's not too far-fetched to say the next V10-powered, all-wheel-drive Lamborghini might look something like what van Overbeeke has envisioned. Feel free to check out the photo galleries below and compare the Nürburgring car with the illustrations. Then tell us what you think in Comments.

Is Lamborghini readying a hybrid for Paris?

Lamborghini had us seriously stumped when it released its teaser (above) for a new vehicle that'll debut at the upcoming Paris Motor Show. The image seemed to depict a fastback GT somewhat reminiscent of Lambo's earlier 2+2 models like the Espada, and was accompanied by the sentence, "Once perfection is achieved, you can just double it." We're still not entirely sure what the means, but a possible leaked logo for the car might offer some big hints about its powertrain.
According to the Office of Harmonization in the Internal Market in Europe, Lamborghini applied for a trademark on the name Asterion on September 15 to cover vehicles, clothing, toys and video games. The logo (right) included a lightning bolt slashing through the 'O' in the word. That could suggest this forthcoming vehicle is a hybrid, but it's also not clear whether we're going to be hearing about a pure concept, or a production model.
The name itself might also be a tell. Asterion is one of the names for the Minotaur in Greek mythology, which is a creature that is part bull and part man. This could be another indication that the concept combines the traditional Lamborghini style with something else.