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Lamborghini Veneno makes North American debut

Love it or hate it, the Lamborghini Veneno is an incredible - and incredibly rare - car. With Lamborghini committed to building just three examples of the Veneno, it's very likely that we'll only ever see this pre-production show car in our lifetime.
That doesn't mean we'll be any less excited about laying our eyes on this fine example of the world's most-expensive production car, which we recently did as the Veneno made its US debut at the Quail Motorsports Gathering. Now that we see it again, it might look even better under the California sun than it did the last time we saw it under the bright lights of the Geneva Motor Show. Now, if we could just find the keys...

Mansory tunes Lamborghini Huracan to 838 hp

The Lamborghini Huracan is a pretty potent package right out of the box, but the tuners at Mansory are showing that it's always possible to squeeze just a little bit extra out of a performance car for the willing buyer. The company's more aggressive interpretation of the coupe makes its public debut at the 2015 Geneva Motor Show. The Lambo's revised styling might be too brash for some people, but Mansory at least backs the looks up with a significant boost in power. The company keeps the 5.2-liter V10 in place but bolts on a single turbo, new exhaust and retunes the engine and transmission software to push output up to 838 horsepower and 575 pound-feet of torque. Thanks to the boost, the sprint to 62 miles per hour now takes a claimed 2.9 seconds, and the top speed reportedly grows to 205 mph. The stock Huracan is almost curvaceous by Lamborghini standards with a set of tightly focused flowing arcs making up its shape, but Mansory completely ditches subtlety for its carbon-fiber body kit. Up front, the the new lip spoiler adds tiny flying buttresses to each corner, and the wider fenders at the rear cover up the 12.5-inch-wide, 21-inch-diameter forged wheels. There's also a behemoth of a diffuser and massive wing at the back to suck the turbocharged Lambo to the road. If buyers want it, the tuning company offers a bespoke leather interior, as well. MANSORY refines the Lamborghini Huracan to the highest level Deeply rooted in the MANSORY philosophy is the motto to continually provide automotive masterpieces. Shortly before the Geneva Motor Show 2015, MANSORY, specialists for the refining and customisation of exclusive sports cars, granted a first glimpse of the refining program for the Lamborghini Huracan. A wide bodied development model is planned as a world premier at the Geneva Motor Show. The soon to be presented bodywork program makes it clear that MANSORY differs significantly from the standard series vehicle. In addition to design elements such as the specially designed daytime driving lights and the new carbon wing mirrors, targeted design interventions provide for an increase in aerodynamics. Whether front, rear bumper or side skirts - all body components are exclusively shaped and cured under high pressure and high temperatures in an autoclave using high-tech carbon materials. The advantages of this method are proven: Acceleration, stopping distances and fuel consumption are all improved due to the weight reduction of the car.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.