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Urus Lamborghini's Luxury SUV | Autoblog Minute

Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini Autoblog Minute Videos Original Video urus

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Lamborghini will unveil an enigmatic hypercar at the Frankfurt auto show

Lamborghini released a dark teaser image that previews a new model scheduled to break cover during the 2019 Frankfurt Auto Show. Posted on its official Instagram channel, the teaser shot asks more questions than it answers while giving us one more reason to look forward to the event. "Just open your eyes to the future," Lamborghini instructed its fans in the caption that accompanied the photo. That's not much to go off of, but the blacked-out image looks like it depicts the front of a low-slung supercar wearing Y-shaped LED running lights. The company's logo is the only other visible detail, but we see enough to tell whatever Lamborghini is teasing shares a few key styling cues with the striking Terzo Millennio concept unveiled as a design study in 2017.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.   The resemblance fills in another piece of the puzzle. Developed jointly with MIT, the Terzio Millennio ditched the Aventador's sonorous, naturally-aspirated V12 in favor of in-wheel electric motors fed by supercapacitor energy storage technology. These components aren't ready for production yet, but earlier rumors claimed the Terzo Millennio's strikingly futuristic design and proud emphasis on clean, eco-friendly performance would influence Lamborghini's first road-going gasoline-electric hybrid. We might be looking at the yet-unnamed model. Where it will slot in the Lamborghini range is up in the air, too. It's not replacing the Huracan, and the Aventador S is expected to stick around until the early 2020s. It doesn't look related to the high-riding Urus in any way, either, which hints it's a limited-edition model. Lamborghini has a proven history of previewing new cars with limited-edition models, so the Frankfurt-bound model could give the public an early taste of the car that will replace the Aventador S. We're also not ruling out the possibility that the car is somehow related to Lamborghini's interest in the new hypercar category created for the World Endurance Championship (WEC). None of these theories are mutually exclusive; the car could draw inspiration from the Terzo Millennio, hint at the Aventador's replacement, and give the Aston Martin Valkyrie a run for its money at Le Mans in 2020. The speculation around Lamborghini's next model will end when it makes its debut in Frankfurt 10.