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Lamborghini Urus gets the green light for production [UPDATE]

UPDATE: We've gotten the official press release from Lamborghini, which you can read below. In it, company president Stephan Winkelmann does say that the new vehicle will be built in Sant'Agata Bolognese in a move to demonstrate "our commitment to safeguarding the values of 'Made in Italy' worldwide." It's been a long time coming, but the official word has finally come down: Lamborghini is going to build the Urus. The Italian automaker first gave us a sneak peak at the crossover concept in New York, before revealing the Urus in concept form at the Beijing Motor Show back in 2012. And we had a chance to catch up with it again in Monterey that summer. That's a lot of buildup. Ever since, Lambo has been toying with putting it into production as its third model line, alongside the existing Huracan and Aventador two-door supercars. All it's been waiting for is the go-ahead from parent Volkswagen, which it has now received. Autoblog received confirmation from a spokesman at Lamborghini of the Urus' production approval, with official details to be announced within the next few hours. Word has it that the high-riding Raging Bull will hit showrooms in 2018, but watch this space for more details as we find them. The Urus (or whatever it's ultimately called) will join a burgeoning market for high-end crossovers, alongside the likes of the Bentley Bentayga, Jaguar F-Pace, Aston Martin DBX and Maserati Levante. Unlike those forays, however, Lamborghini's will not be its first SUV. That honor will forever belong to the LM002, nicknamed the "Rambo Lambo" that came out just before the original Hummer and was powered by the Countach's V12 engine. Just what will power Sant'Agata's new crossover remains to be seen. However the signs have been pointing towards it at least being offered with the company's first hybrid powertrain, as previewed in the Asterion concept from Paris. With substantial incentives being offered by the Italian government, it is expected to be built in Italy – or at least assembled there. Much of the production work is likely to be carried out in Slovakia where the Audi Q7, Volkswagen Touareg and Porsche Cayenne (with which the Urus is destined to share its underpinnings) are made. Scroll down to read the official announcement.

Translogic 152: Lamborghini Huracan LP 610-4

Translogic host Jonathon Buckley heads to Circuito Ascari in Ronda, Spain to check the tech on the all-new Lamborghini Huracán LP 610-4. For this Lamborghini, good things comes in threes: three driving modes, three gyroscopes and three accelerometers. Can all this technology combine with a 610-horsepower V10 to help Huracán surpass its predecessor, Lamborghini's best-selling Gallardo? Watch now to find out.

Lamborghini Aventador SV gets more, less weight [w/video]

Following Lamborghini's recent tease, we were pretty certain that the Italian supercar brand would unveil its Aventador Superveloce at the 2015 Geneva Motor Show. Sure enough, during the Volkswagen Group Night event, the supercar with more power and less weight made its grand debut. Technically dubbed the Aventador 750-4 SV, Lambo revised the valve train and added a new four-exit exhaust with less backpressure. The result is a redline now at 8,500 rpm and a boost to 740 horsepower and 509 pound-feet of torque. Grunt still gets to all four wheels via a seven-speed gearbox. The changes help reduce the sprint to 62 miles per hour to just 2.8 seconds, and if that's not enough, 124 mph is just 8.6 seconds away from a standing start. The top speed reportedly rises to 217 mph. The other major factor in helping this improved performance is a 110-pounds reduction in weight to tip the scales at 3,362 pounds, which comes thanks to copious amounts of carbon fiber. On the outside, the door panels, side sills, fenders and new fixed rear wing are all made from the lightweight material, and the upgraded parts for the body reportedly increase downforce by 170 percent. The interior even features Lambo's Carbon Skin fabric for the headliner. Beyond the lighter weight and extra power, customers get magneto-rheological dampers, carbon-ceramic brakes and variable ratio electric power steering. All of this Italian performance comes at a price of 327,190 euros before any value-added tax when the cars go on sale in the spring. Official US pricing isn't announced yet , but that figure equates to about $366,000. Check out a video of the car being unveiled at VW's Group Night festivities in Geneva.