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Lamborghini Hurac?n gets an official trailer

In what appears to be the first of a series of shorts akin to Project Hexagon in advance of the official reveal of the Lamborghini Huracán LP 610-4, Lamborghini has released its first trailer. We don't get much from this video - a man, a car, a storm, a hot dispatcher with a headset - but it's not like we need much enticement to spend time with the new junior bull. In fact, senior editor Seyth Miersma spent some time drooling all over the thing this week.
The Geneva Motor Show unveiling of the 610-horsepower coupe will be live streamed on March 4. We'll be there with cameras on burst mode, but until then there's the video below, the configurator, our Deep Dive, and the mini site to enjoy.

Watch this 1,000-mile Lamborghini Espada road trip

The Lamborghini Espada was four-passenger GT built by the Italian automaker from 1968-1978. While some may consider its appearance ungainly, a 60-degree, 4.0-liter V12 fed by Weber carburetors generated 350 horsepower, enough to give the 3,600-pound two-door spirited performance when compared to its peers. Making the driving experience even more engaging was its standard rear-wheel drive, a slick five-speed manual gearbox and a lack of power steering (the automaker offered an automatic and power steering on later models).
Whether or not you are a fan of this unique four-seater or its era, this Evo magazine video of editor Harry Metcalfe touring France as he makes his way along the epic Route Napoléon (today, part of a 200-mile section of Route Nationale 85) is worthy of its 19-minute run time - if not for just the sound of the wailing twelve-cylinder engine.
The mountain portions are simply spectacular, and Metcalfe does his usual excellent job narrating as he joyfully coaxes the GT's narrow tires (205/70-15) around each corner, calling the Lamborghini a "four-wheel drift machine," but actually preferring its high-speed capabilities. We particularly enjoyed his fuel stop, explaining the odd top-off procedure, as well as his early morning pre-flight when he realized that the Lamborghini had been running on only 11 cylinders during the previous day's segment. Watch the joy in the journey below.

The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.