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Lamborghini Urus Performante First Drive Review: The Lambo SUV gets more Lambo

COPENHAGEN, Denmark – If youÂ’ve followed the automotive industry for long enough, you likely remember when SUVs made by companies known for low-slung sports cars were the subject of controversial headlines. Fast-forward to 2023, and the controversial has become commonplace. Massive people-movers with supercar-like power are the status quo in the luxury segment, they usually outsell their more poster-friendly stablemates by a wide margin, and many of the companies who arenÂ’t already on this bandwagon are looking for a place to jump on. Unveiled in 2017, the Lamborghini Urus has amassed a significant following (itÂ’s the Italian brandÂ’s best-seller) and a growing list of rivals that includes the Aston Martin DBX. While itÂ’s no longer the newest kid on the block, it recently received a round of updates and gained a range-topping Performante variant. “We got a lot of new customers with the Urus,” said Luca Pacini, LamborghiniÂ’s head of R&D strategy and projects coordination. “WeÂ’re happy that people recognize the Lamborghini brand in it, and we decided to characterize it even more by offering a wider range that stretches from comfort to performance — performance is LamborghiniÂ’s DNA, after all. This caters to the demands of our customers.” Releasing a sportier Urus makes perfect sense since sister company Bentley and rival Aston Martin both offer higher-spec variants of their SUVs. Still, calling it “Performante” is a bold move because Lamborghini has historically reserved this nameplate for hardcore evolutions of its V10-powered models. ItÂ’s not merely a marketing pirouette: the Pikes Peak record-setting Urus Performante stands out from the Urus S with a specific body kit that includes a redesigned front splitter and a reasonably subtle roof-mounted spoiler. Lamborghini claims these updates contribute to a not-insignificant 8% increase in downforce. Carbon fiber parts (like the vented hood) and a titanium exhaust system designed by Akrapovic help make the Performante about 104 pounds lighter than the Urus S, though it nonetheless tips the scale at approximately 4,740 pounds. Light? Well Â… yes, kind of. Although the uber-Urus weighs about twice as much as a new Mazda MX-5 Miata, none of the models it competes against qualify for the “lightweight” label. AstonÂ’s DBX 707 checks in at 4,940 pounds and every Bentayga variant weighs more than 5,000. Chassis changes are part of the Performante treatment as well.

The Lamborghini Trumpventador is gonna be huge

Some voters may choose to declare their support for their favorite candidate with bumper stickers, while others keep their preferences more private (or at least off of the surface of their cars). And then there's this Lamborghini Aventador. No matter how you feel about the 2016 election, can we all agree that a candidate-themed car is a bad idea? This (hopefully) one-of-a-kind Lambo began as a 691-horsepower Aventador. It now features a special wrap prepared by the folks at Superior Auto Design and emblazoned with Donald Trump's likeness and slogans. Star-spangled in red, white, and blue, this Aventador features The Donald's face on the nose and phrases like "you're fired!", "Trump Train" and "Make American GR8 Again!" all over the bodywork. Now if it strikes you as a little odd declaring one's support for Trump on a Lamborghini and not, say, a Jeep Wrangler, you may not be alone. The GOP front-runner has, railed against manufacturing automobiles abroad and repeatedly lambasted Ford for its factories in Mexico. Lamborghinis are, of course, built in Italy. But then again, Trump has owned at least one Lambo himself over the years. The Trumpventador is slated to take part in the 2016 Gold Rush Rally that's scheduled to leave Boston on May 13 and end in LA on the 21st, with stops in Washington, Charlotte, Nashville, Colorado Springs, Salt Lake City, and Las Vegas in between. So keep your eyes open if you're in one of those cities and want to catch a glimpse, or keep 'em shut if you don't. Related Video:

Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video: